Bottled Water - Uganda

The Bottled Water market in Uganda has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Uganda is the increasing consumer preference for safe and clean drinking water. With concerns about waterborne diseases and the limited access to clean water sources in some areas, consumers are turning to bottled water as a convenient and reliable alternative. Additionally, the rising urbanization and changing lifestyles have also contributed to the increased demand for bottled water, as consumers seek out healthier options and on-the-go hydration solutions.

Trends in the market: A key trend in the Bottled Water market in Uganda is the growing popularity of flavored and functional waters. Consumers are increasingly looking for variety and added benefits in their bottled water choices, leading to an increase in the demand for flavored and functional waters. This trend is driven by the desire for enhanced taste experiences and the perceived health benefits associated with certain ingredients, such as vitamins, minerals, and electrolytes. Another trend in the market is the emergence of local and regional brands. While international brands still dominate the market, there has been a rise in the number of local and regional bottled water brands in Uganda. These brands often cater to specific regional preferences and offer a more personalized and localized product. This trend is driven by the desire for a sense of identity and connection to the local community.

Local special circumstances: One of the unique factors influencing the Bottled Water market in Uganda is the country's geography and climate. Uganda is known for its diverse and abundant water resources, including lakes, rivers, and underground aquifers. However, the quality and accessibility of these water sources can vary significantly across different regions. In some areas, the water may be contaminated or unreliable, leading consumers to rely on bottled water as a safer alternative. Additionally, the hot and tropical climate in Uganda also contributes to the demand for bottled water, as consumers seek to stay hydrated throughout the day.

Underlying macroeconomic factors: The growing economy and rising disposable incomes in Uganda have also played a role in the development of the Bottled Water market. As consumers become more affluent, they are willing to spend more on premium and healthier products, including bottled water. Additionally, the expanding middle class and urban population have increased the demand for convenience and packaged products, further driving the growth of the bottled water industry.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.