Bottled Water - Sierra Leone

The Bottled Water market in Sierra Leone has been experiencing significant growth in recent years. Customer preferences for bottled water have been driven by concerns over the safety and quality of tap water, as well as the convenience and portability of bottled water. Additionally, the growing middle class in Sierra Leone has led to an increase in disposable income, allowing consumers to afford bottled water as a daily beverage option.

Customer preferences: Sierra Leone is a country with limited access to clean and safe drinking water. Many consumers are concerned about the quality of tap water, which is often contaminated and unsafe to drink. As a result, bottled water has become a popular alternative for consumers looking for a safe and reliable source of drinking water.

Trends in the market: The bottled water market in Sierra Leone has seen a shift towards premium and value-added products. Consumers are willing to pay a premium for bottled water that is sourced from natural springs or has added health benefits. This trend is driven by the perception that premium bottled water is of higher quality and offers additional health benefits. Another trend in the market is the growing popularity of flavored and functional bottled water. Consumers are increasingly seeking out bottled water with added flavors, such as fruit or herbal extracts, as well as functional ingredients like vitamins or electrolytes. These products offer a refreshing and healthy alternative to traditional bottled water.

Local special circumstances: Sierra Leone has a tropical climate, with high temperatures and humidity throughout the year. This creates a high demand for bottled water as consumers look for ways to stay hydrated and cool. The convenience and portability of bottled water make it an ideal choice for consumers on the go, whether they are commuting to work or enjoying outdoor activities.

Underlying macroeconomic factors: The growth of the bottled water market in Sierra Leone can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. This has allowed consumers to spend more on non-essential items, such as bottled water. Additionally, the government has implemented policies to improve the infrastructure and access to clean drinking water in Sierra Leone. However, these efforts have been slow to materialize, leading to a continued reliance on bottled water as a safe and convenient alternative. In conclusion, the Bottled Water market in Sierra Leone has been driven by customer preferences for safe and convenient drinking water. The growing middle class and concerns over the quality of tap water have contributed to the increasing demand for bottled water. The market has seen a shift towards premium and value-added products, as well as flavored and functional options. The tropical climate and improving economy have also played a role in the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.