Bottled Water - Nepal

The Bottled Water market in Nepal has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Nepal, there has been a shift in consumer preferences towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are opting for bottled water as a safe and convenient alternative to tap water. Additionally, the growing urban population and rising disposable incomes have also contributed to the increased consumption of bottled water.

Trends in the market: One of the key trends in the bottled water market in Nepal is the growing popularity of premium bottled water brands. Consumers are willing to pay a premium for bottled water that is sourced from natural springs or has added minerals for enhanced taste and health benefits. This trend is driven by the perception that premium bottled water is of higher quality and provides a more refreshing drinking experience. Another trend in the market is the increasing demand for flavored and functional bottled water. Consumers are looking for water with added flavors, such as fruit or herbal extracts, to enhance the taste and provide a more refreshing experience. Additionally, there is a growing demand for functional bottled water that offers additional health benefits, such as electrolytes, vitamins, or antioxidants.

Local special circumstances: Nepal is known for its mountainous terrain and abundant natural water resources, including glaciers, rivers, and springs. This has led to a strong belief among consumers that the water from these sources is pure and of high quality. As a result, there is a preference for bottled water that is sourced from natural springs or glaciers, as it is perceived to be safer and healthier than tap water. Furthermore, Nepal has a high population density in urban areas, where access to clean drinking water can be a challenge. This has further fueled the demand for bottled water as a reliable and convenient source of safe drinking water.

Underlying macroeconomic factors: The growing tourism industry in Nepal has also contributed to the growth of the bottled water market. Tourists, both domestic and international, often prefer to consume bottled water to ensure their safety and avoid waterborne diseases. This has created a lucrative market for bottled water companies, who cater to the needs of tourists by providing bottled water in various sizes and formats. Additionally, the rising disposable incomes in Nepal have made bottled water more affordable for a larger segment of the population. As consumers have more disposable income, they are willing to spend on premium bottled water brands and flavored or functional variants. In conclusion, the Bottled Water market in Nepal is experiencing significant growth due to changing consumer preferences towards healthier beverage options, the popularity of premium bottled water brands, and the increasing demand for flavored and functional bottled water. The local special circumstances, such as the belief in the purity of natural water sources and the challenges of accessing clean drinking water in urban areas, have further fueled the demand for bottled water. The underlying macroeconomic factors, including the growing tourism industry and rising disposable incomes, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.