Skip to main content
  1. Market Insights
  2. Consumer
  3. Non-Alcoholic Drinks

Bottled Water - Malawi

Malawi
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$175.20m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.78m in 2024.
  • Revenue, combined amounts to US$179.00m in 2024.
  • The revenue, at home is expected to grow annually by 8.58% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$8.16 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 241.90m L by 2024.
  • Volume, out-of-home is expected to amount to 1.29m L in 2024.
  • Volume, combined is expected to amount to 243.20m L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 0.5% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 11.26L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Malawi has been experiencing significant growth in recent years.

    Customer preferences:
    One of the main reasons for this growth is the increasing consumer preference for bottled water over tap water. With concerns about water quality and safety, consumers are opting for bottled water as a safer and more convenient alternative. Additionally, the rising awareness about the health benefits of drinking water and the importance of hydration has also contributed to the growing demand for bottled water in Malawi.

    Trends in the market:
    The bottled water market in Malawi has witnessed a surge in the number of players entering the market. This has led to increased competition and innovation in terms of packaging, flavors, and marketing strategies. Companies are now offering a wide variety of bottled water options to cater to different consumer preferences and needs. For example, there has been a rise in the availability of flavored and functional bottled water, targeting health-conscious consumers. Another trend in the market is the increasing popularity of premium bottled water brands. These brands are positioned as offering higher quality water sourced from natural springs or purified through advanced filtration processes. Consumers are willing to pay a premium for these brands, considering them to be of better quality and taste. This trend is driven by the perception that premium bottled water is a status symbol and a reflection of a higher standard of living.

    Local special circumstances:
    Malawi is a landlocked country with limited access to clean and safe drinking water. The country faces challenges in terms of water scarcity and poor water infrastructure, which has contributed to the growing demand for bottled water. The unreliable supply of tap water in many areas has made bottled water a necessity for households and businesses.

    Underlying macroeconomic factors:
    The growing population and urbanization in Malawi have also played a role in the development of the bottled water market. As more people move to urban areas, there is an increased demand for packaged and convenient products, including bottled water. Additionally, rising disposable incomes have made bottled water more affordable and accessible to a larger segment of the population. In conclusion, the Bottled Water market in Malawi is witnessing significant growth due to consumer preferences for safe and convenient drinking water, the availability of a wide variety of options, and the challenges of water scarcity and poor water infrastructure. The market is expected to continue to expand as more players enter the market and consumers become increasingly health-conscious.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.