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Bottled Water - Indonesia

Indonesia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$8.74bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.36bn in 2024.
  • Revenue, combined amounts to US$12.10bn in 2024.
  • The revenue, at home is expected to grow annually by 2.27% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$31.23 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 22.62bn L by 2024.
  • Volume, out-of-home is expected to amount to 3.01bn L in 2024.
  • Volume, combined is expected to amount to 25.62bn L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of 0.1% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 80.84L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Indonesia has experienced significant growth in recent years, driven by changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

    Customer preferences:
    In Indonesia, there has been a shift in customer preferences towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are actively seeking out products that are free from artificial additives and preservatives. Bottled water provides a convenient and portable way for individuals to stay hydrated throughout the day, making it a popular choice among health-conscious consumers.

    Trends in the market:
    One of the key trends in the bottled water market in Indonesia is the rising popularity of flavored and infused water. Manufacturers are introducing a wide variety of flavored water options, such as fruit-infused and herbal-infused water, to cater to the evolving tastes and preferences of consumers. This trend is driven by the desire for more refreshing and flavorful alternatives to plain water. Another trend in the market is the increasing focus on sustainability and environmental consciousness. Consumers are becoming more aware of the negative impact of single-use plastic bottles on the environment, leading to a growing demand for eco-friendly packaging solutions. As a result, many bottled water companies in Indonesia are adopting sustainable packaging practices, such as using recyclable materials and promoting bottle recycling programs.

    Local special circumstances:
    Indonesia is a country with a tropical climate, characterized by high temperatures and humidity. This climatic condition creates a constant need for hydration, making bottled water a necessity for many Indonesians. Additionally, the country's large population and urbanization have contributed to the growing demand for bottled water, as it is easily accessible and convenient for on-the-go consumption.

    Underlying macroeconomic factors:
    The growing middle class in Indonesia has played a significant role in the development of the bottled water market. As disposable incomes increase, more individuals have the means to afford bottled water as a regular part of their daily lives. Additionally, rapid urbanization and the increasing number of people living in cities have led to a higher demand for packaged beverages, including bottled water. In conclusion, the Bottled Water market in Indonesia has experienced growth due to changing customer preferences towards healthier beverage options, trends in the market such as flavored and infused water, local special circumstances such as the country's tropical climate and large population, and underlying macroeconomic factors like the growing middle class and urbanization. These factors have contributed to the increasing demand for bottled water in Indonesia.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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