Bottled Water - El Salvador

The Bottled Water market in El Salvador has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in El Salvador is the increasing health consciousness among consumers. With growing concerns about water quality and safety, many consumers are opting for bottled water as a safer and more convenient alternative to tap water. Additionally, the convenience and portability of bottled water make it a popular choice among consumers who are constantly on the go.

Trends in the market: One of the key trends in the Bottled Water market in El Salvador is the rising demand for flavored and functional waters. Consumers are increasingly looking for products that not only quench their thirst but also offer additional health benefits. This has led to the introduction of a wide range of flavored and functional waters in the market, including those infused with vitamins, minerals, and other nutrients. Another trend in the market is the growing popularity of eco-friendly packaging options. With increasing awareness about the environmental impact of plastic waste, consumers are actively seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend is driven by a desire to reduce plastic waste and minimize the environmental footprint of their consumption choices.

Local special circumstances: El Salvador is a country with a warm climate, which further contributes to the demand for bottled water. The hot weather conditions make it necessary for consumers to stay hydrated throughout the day, leading to a higher consumption of bottled water. Additionally, the country's tourism industry plays a significant role in driving the demand for bottled water, as tourists often prefer the convenience and safety of bottled water while traveling.

Underlying macroeconomic factors: The growth of the Bottled Water market in El Salvador can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. As a result, consumers have more purchasing power and are able to afford bottled water as a regular part of their daily consumption. In conclusion, the Bottled Water market in El Salvador is growing due to increasing health consciousness among consumers, the demand for flavored and functional waters, the popularity of eco-friendly packaging options, the warm climate, and the country's thriving tourism industry. These factors, combined with favorable macroeconomic conditions, have contributed to the growth and development of the market in El Salvador.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.