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Bottled Water - Bulgaria

Bulgaria
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$120.70m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$134.90m in 2024.
  • Revenue, combined amounts to US$255.60m in 2024.
  • The revenue, at home is expected to grow annually by 2.14% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$63bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$18.24 are generated in 2024.
  • In the Bottled Water market, volume, at home is expected to amount to 399.40m L by 2024.
  • Volume, out-of-home is expected to amount to 55.65m L in 2024.
  • Volume, combined is expected to amount to 455.10m L in 2024.
  • The Bottled Water market is expected to show a volume growth, at home of -0.0% in 2025.0.
  • The average volume per person, at home in the Bottled Water market is expected to amount to 60.35L in 2024.

Definition:

The Bottled Water market consists of both carbonated and non-carbonated water which is sold in bottles or via water dispensers. Various regulations at European and national levels define mineral water as natural ground water. Its composition and other characteristics must remain constant between certain tolerance levels. These regulations vary by region, nevertheless, Bottled Water often serves as a substitute for deficient tap water. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include Nestlé (San Pellegrino, Vittel, and Arrowhead), Danone (e.g., Volvic and Evian), and The Coca-Cola Company (e.g., Bonaqua and Apollinaris).

In-Scope

  • Carbonated Bottled Water
  • Still Bottled Water

Out-Of-Scope

  • Flavoured Bottled Water
  • Vitamin Waters
  • Ice
Bottled Water: market data & analysis - Cover

Market Insights Report

Bottled Water: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Bottled Water market in Bulgaria has been experiencing significant growth in recent years.

    Customer preferences:
    Bulgarian consumers have shown a growing preference for bottled water over other beverages. This can be attributed to several factors. Firstly, there has been an increased awareness about the importance of hydration and the health benefits of drinking water. As a result, many consumers are choosing to replace sugary drinks with bottled water as a healthier alternative. Additionally, the convenience and portability of bottled water make it a popular choice among busy individuals who are constantly on the go.

    Trends in the market:
    One of the key trends in the Bulgarian Bottled Water market is the rise of premium and functional water products. Consumers are increasingly seeking out bottled water that offers additional benefits, such as enhanced flavors, added vitamins and minerals, or alkaline properties. This trend is driven by the growing interest in health and wellness, as well as the desire for unique and differentiated products. As a result, companies in the market are introducing a wide range of innovative bottled water options to cater to these evolving consumer preferences. Another trend in the market is the increasing popularity of sustainable packaging. Bulgarian consumers are becoming more environmentally conscious and are actively seeking out bottled water brands that use eco-friendly packaging materials, such as recycled plastic or biodegradable materials. This trend is driven by the growing concern over plastic waste and its impact on the environment. As a result, companies in the Bottled Water market are adopting sustainable packaging practices to meet consumer demand and reduce their environmental footprint.

    Local special circumstances:
    Bulgaria's tourism industry plays a significant role in driving the growth of the Bottled Water market. The country attracts a large number of tourists each year, many of whom prefer to drink bottled water for safety and convenience reasons. This influx of tourists creates a steady demand for bottled water throughout the year, especially during the peak tourist season. As a result, the Bottled Water market in Bulgaria benefits from both domestic and international consumers.

    Underlying macroeconomic factors:
    The growing economy in Bulgaria has also contributed to the development of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power to spend on discretionary items such as bottled water. Additionally, the increasing urbanization and modernization of the country have led to changes in lifestyle and dietary habits, with more people opting for convenience foods and beverages like bottled water. These underlying macroeconomic factors have created a favorable environment for the growth of the Bottled Water market in Bulgaria.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Bottled Water: market data & analysis - BackgroundBottled Water: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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