Non-Alcoholic Drinks - Azerbaijan

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$665.40m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$43.83m in 2024.
Revenue, combined amounts to US$709.30m in 2024.
The revenue, at home is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$63.60 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 1.08bn L by 2024.
Volume, out-of-home is expected to amount to 20.46m L in 2024.
Volume, combined is expected to amount to 1.10bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.1% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 103.50L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Azerbaijan is experiencing steady growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Azerbaijan are shifting towards healthier beverage options, with a growing demand for non-alcoholic drinks. This can be attributed to increasing health consciousness among consumers, who are becoming more aware of the negative effects of alcohol consumption. As a result, there is a rising demand for non-alcoholic alternatives that offer similar taste experiences without the negative health implications. Trends in the market reflect this shift in customer preferences. There is a growing popularity of functional beverages, such as energy drinks and health-focused beverages, which offer additional benefits beyond hydration. These beverages often contain added vitamins, minerals, and other ingredients that are believed to enhance energy levels, improve cognitive function, or promote overall well-being. This trend is in line with the global market, where functional beverages have gained significant traction in recent years. Local special circumstances also contribute to the development of the Non-Alcoholic Drinks market in Azerbaijan. The country has a predominantly Muslim population, and Islamic dietary laws prohibit the consumption of alcohol. This creates a significant market opportunity for non-alcoholic beverages, as they cater to the cultural and religious preferences of the population. Additionally, Azerbaijan has a rich tradition of tea consumption, which further drives the demand for non-alcoholic beverages. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Azerbaijan. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and a higher standard of living for many consumers. This has led to an expansion of the middle class and an increase in purchasing power, allowing consumers to afford a wider range of beverage options. As a result, the demand for non-alcoholic drinks has grown, as consumers are willing to spend more on premium and healthier beverage choices. In conclusion, the Non-Alcoholic Drinks market in Azerbaijan is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the popularity of functional beverages, the cultural and religious preferences of the population, and the country's economic growth all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.