Market Insights Consumer Household Appliances Small Appliances

Toasters - NAFTA

NAFTA

In 2024, the revenue generated by the Toasters market amounts to US$0.72bn.
According to forecasts, this market is projected to grow annually by 2.64% (CAGR 2024-2029).
Comparing global figures, in China leads the way with the highest revenue of US$876m in 2024.
When considering the total number of households, the per household revenue in 2024 is estimated to be US$4.08.
Looking ahead to 2029, the volume of the Toasters market is expected to reach 22.5m pieces units.
Additionally, there is a projected volume growth of 0.5% in 2025.
In terms of the average volume per household in the Toasters market, it is anticipated to be 0.12pieces units in 2024.
It is important to note that these figures pertain to the global market, including the countries within NAFTA.
Due to the high demand for efficient kitchen appliances in the NAFTA region, the toaster market in the United States has witnessed a surge in sales.

Key regions: China, India, United States, Japan, Worldwide

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.