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Washing Machines - Kenya

Kenya
  • The revenue generated in the Washing Machines market in Kenya is projected to reach US$205.70m in 2024.
  • This market is anticipated to experience an annual growth rate of 5.15% (CAGR 2024-2029).
  • When compared globally, China generates the highest revenue in this segment, amounting to US$17bn in 2024.
  • In terms of the total number of households in Kenya, the per household revenue is estimated to be US$16.05 in 2024.
  • Looking ahead, the volume of the Washing Machines market is expected to reach 503.2k pieces by 2029.
  • Additionally, there is a projected volume growth of 4.6% in 2025.0.
  • The average volume per household in the Washing Machines market in Kenya is expected to be 0.03pieces in 2024.
  • The demand for energy-efficient washing machines is on the rise in Kenya as consumers are increasingly conscious of environmental sustainability.

Definition: The category of washing machines encompasses all washers and dryers specifically designed for residential purposes.

Additional Information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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In-Scope

  • Fully-automatic washing machines
  • Front and top load washing machines
  • Dryers

Out-Of-Scope

  • Non-electric washing machines
  • Washing machines for professional use
Washing Machine: market data & analysis - Cover

Market Insights report

Washing Machine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Washing Machine: market data & analysis - BackgroundWashing Machine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Washing machines - statistics & facts

    In the fabric of modern life, one vital appliance has threaded itself through most homes worldwide, a multi-billion-dollar market: Washing machines. This major home appliance is owned by most households worldwide, reaching 70 percent of homes in the United States, with even higher ownership rates in countries like Germany, Spain, the UK, Canada, Japan, and Turkey. Given that, it is unsurprising that washing machines represent a core part of the major domestic appliances market, accounting for over 65 billion U.S. dollars of the global revenue for domestic market appliances in 2023.
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