Home & Laundry Care - Paraguay | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Paraguay amounts to US$199.90m.
It is projected to experience an annual growth rate of 3.37% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$99.16m in 2024.
When compared globally, United States generates the highest revenue in this market, amounting to US$32bn in 2024.
On a per person basis, in Paraguay generates a revenue of US$28.77 in 2024.
Furthermore, it is estimated that online sales will account for 6.6% of the total revenue in the Home & Laundry Care market by 2024.
Paraguayans are increasingly opting for eco-friendly home and laundry care products, reflecting a growing awareness of sustainability in the country.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Paraguay is witnessing mild growth, influenced by factors like evolving consumer preferences for eco-friendly products, increased urbanization, and the rising demand for convenient cleaning solutions that fit modern lifestyles.

Customer preferences: In Paraguay, consumers are gravitating towards sustainable home and laundry care solutions, reflecting a growing awareness of environmental issues and a preference for eco-friendly products. This trend is particularly pronounced among younger generations who prioritize brand transparency and ethical sourcing. Additionally, the increasing urban population is driving demand for versatile and time-saving cleaning products that accommodate busy lifestyles. As disposable incomes rise, there is also a noticeable shift towards premium brands that offer innovative features, blending functionality with sustainability.

Trends in the market: In Paraguay, the Home & Laundry Care market is experiencing a notable shift towards sustainable and eco-friendly products, driven by increased consumer awareness of environmental issues. This trend is particularly strong among younger consumers who demand transparency and ethical practices from brands. As urbanization accelerates, there is a rising need for multifunctional and time-efficient cleaning solutions that cater to busy lifestyles. Additionally, with growing disposable incomes, consumers are leaning towards premium brands that combine innovative features with sustainability, prompting industry stakeholders to adapt their offerings to meet these evolving preferences.

Local special circumstances: In Paraguay, the Home & Laundry Care market is uniquely influenced by its diverse climate and cultural practices, which dictate specific cleaning needs and preferences. The country's subtropical weather fosters a demand for products that combat humidity-related issues, such as mold and mildew. Additionally, traditional cleaning methods persist among older generations, creating a dual market where innovation meets heritage. Regulatory efforts promoting environmentally friendly products further support the shift towards sustainability, aligning with the values of a burgeoning middle class seeking efficient, eco-conscious solutions for their homes.

Underlying macroeconomic factors: The Home & Laundry Care market in Paraguay is shaped by macroeconomic factors including national economic stability, inflation rates, and consumer spending patterns. Economic growth, driven by agriculture and natural resources, has bolstered disposable incomes, leading to increased demand for premium cleaning products. Conversely, inflation can impact purchasing power, forcing consumers to balance quality and affordability. Additionally, fiscal policies aimed at promoting local manufacturing and sustainability are encouraging innovation in eco-friendly products, while global trends toward health and hygiene are further amplifying demand for effective home care solutions, aligning with evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.