Home & Laundry Care - Namibia | Statista Market Forecast

Namibia's revenue in the Home & Laundry Care market in 2024 amounts to US$83.37m.
It is expected that the market will grow annually by 4.83% (CAGR 2024-2029).
The largest segment in the market is Laundry Care, which has a market volume of US$47.52m in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per capita revenue, in Namibia generates US$31.51 per person in 2024.
Additionally, it is projected that 8.8% of the total revenue in the Home & Laundry Care market will come from online sales by 2024.
Namibians are increasingly opting for eco-friendly and locally-produced home and laundry care products to support sustainable practices and the local economy.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Namibia is witnessing moderate growth, fueled by increasing consumer awareness of hygiene, the rise of e-commerce platforms, and a growing demand for effective and convenient cleaning solutions tailored to local needs.

Customer preferences: Consumers in Namibia are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues. This shift is particularly pronounced among younger demographics who seek brands that align with their values of sustainability and social responsibility. Additionally, the convenience of multi-purpose cleaning solutions is gaining traction as busy households look for efficient ways to maintain cleanliness. Cultural preferences also highlight a demand for fragrances and traditional cleaning methods, blending modernity with local heritage.

Trends in the market: In Namibia, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, driven by a heightened awareness of environmental issues among consumers. Younger demographics are particularly influential in this trend, favoring brands that demonstrate a commitment to sustainability and social responsibility. Concurrently, the demand for multi-purpose cleaning solutions is rising as households seek efficient and convenient cleaning options. Cultural preferences further enrich this landscape, as consumers desire products that incorporate local fragrances and traditional cleaning methods, merging modernity with heritage. This convergence of trends presents significant opportunities for industry stakeholders to innovate and align their offerings with evolving consumer values.

Local special circumstances: In Namibia, the Home & Laundry Care market is shaped by the country's unique geographical and cultural landscape, where arid conditions influence the types of products consumers seek. The prevalence of water scarcity drives a demand for water-efficient cleaning solutions. Additionally, traditional practices and local ingredients inspire the formulation of products that resonate with cultural heritage. Regulatory support for eco-friendly initiatives further encourages sustainable practices, creating a marketplace where innovation aligns with local values and environmental consciousness.

Underlying macroeconomic factors: The Home & Laundry Care market in Namibia is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and the global demand for eco-friendly products. Fluctuations in commodity prices and exchange rates affect the affordability of raw materials, leading to price adjustments for consumers. Furthermore, government policies promoting sustainability and water conservation are shaping product development, encouraging manufacturers to innovate in line with eco-conscious consumer preferences. As Namibia's economy gradually diversifies and develops, increasing urbanization and rising middle-class incomes are expected to drive demand for efficient, culturally relevant cleaning solutions that align with global sustainability trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.