Home & Laundry Care - Israel | Statista Market Forecast

The revenue in the Home & Laundry Care market in Israel is projected to reach US$819.80m in 2024.
The market is expected to experience an annual growth rate of 3.37% (CAGR 2024-2029).
Among the market segments, Laundry Care is the largest, with a market volume of US$330.00m in 2024.
In comparison to other countries, United States generates the highest revenue in the Home & Laundry Care market, amounting to US$32bn in 2024.
When considering the total population, per person revenues of US$88.04 are projected in Israel in 2024.
Furthermore, online sales are expected to contribute 14.7% of the total revenue in the Home & Laundry Care market by 2024.
Israeli consumers are increasingly gravitating towards eco-friendly and natural home and laundry care products, reflecting a growing awareness of sustainability and health concerns.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Israel is witnessing mild growth, influenced by factors such as evolving consumer preferences for eco-friendly products, increased urbanization, and heightened awareness of hygiene standards, driving demand for innovative cleaning solutions.

Customer preferences: Consumers in Israel are increasingly prioritizing eco-friendly and sustainable home care solutions, reflecting a growing awareness of environmental issues. This trend is particularly pronounced among younger generations who prefer products with minimal packaging and natural ingredients. Additionally, the rise of urban living has led to smaller living spaces, prompting demand for multifunctional and space-saving cleaning products. As hygiene becomes a focal point, especially post-pandemic, innovative, antibacterial solutions are gaining traction, reshaping consumer purchasing habits in the home and laundry care sectors.

Trends in the market: In Israel, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by heightened environmental awareness among consumers. This trend is particularly strong among younger demographics who actively seek out items with minimal packaging and natural ingredients. Furthermore, the increasing prevalence of urban living is leading to a demand for multifunctional and space-saving cleaning solutions. As hygiene continues to be a priority in households, especially in a post-pandemic context, innovative antibacterial products are reshaping purchasing behaviors, presenting both challenges and opportunities for industry stakeholders to adapt to these evolving consumer preferences.

Local special circumstances: In Israel, the Home & Laundry Care market is shaped by its unique geographical and cultural context, where scarce water resources drive a demand for water-efficient cleaning products. The culturally ingrained value of cleanliness, especially within households, accelerates the adoption of innovative solutions. Additionally, regulatory measures promoting eco-friendly practices enhance the market for sustainable goods. The fusion of modern urban lifestyles with traditional values prompts a growing interest in multifunctional products that cater to both space constraints and environmental concerns, influencing consumer choices significantly.

Underlying macroeconomic factors: The Home & Laundry Care market in Israel is significantly influenced by macroeconomic factors such as national economic stability, consumer spending power, and global economic trends. Israel's robust economy, characterized by innovation and strong technology sectors, fosters a consumer base willing to invest in high-quality, sustainable cleaning products. Fiscal policies aimed at promoting green initiatives further stimulate demand for eco-friendly products. Additionally, fluctuations in global supply chains and raw material costs impact pricing strategies, compelling brands to adapt to consumer preferences for value and efficiency. Rising awareness of environmental issues also shapes purchasing decisions, driving growth in this sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.