Dishwashing Detergents - ASEAN

ASEAN

Highlights

In 2024, the revenue in the Dishwashing Detergents market in ASEAN is estimated to reach US$3.02bn.
It is projected that the market will experience an annual growth rate of 3.66% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue with US$4bn in 2024.
Considering the total population, the per person revenue in ASEAN amounts to US$4.37 in 2024.
In ASEAN, the demand for eco-friendly dishwashing detergents is increasing as consumers become more conscious of their environmental impact.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dishwashing Detergents Market within the Home & Laundry Care segment in ASEAN has shown mild growth, influenced by factors like increasing consumer awareness of sustainability, competitive pricing, and the rise of e-commerce platforms enhancing accessibility.

Customer preferences: Consumers in the ASEAN region are increasingly favoring eco-friendly dishwashing detergents that align with their growing awareness of environmental sustainability. This shift is particularly prominent among younger demographics who prioritize natural ingredients and biodegradable packaging. Additionally, the rise of urban living has led to smaller households, resulting in a demand for concentrated and multi-use products that maximize efficiency. Furthermore, the convenience of online shopping is driving preferences for brands that offer attractive subscription models and bulk purchasing options, enhancing accessibility and affordability.

Trends in the market: In the ASEAN region, the dishwashing detergents market is experiencing a notable shift towards eco-friendly products, driven by an increasing consumer awareness of environmental sustainability. Younger demographics are particularly influential, favoring brands that utilize natural ingredients and biodegradable packaging. Concurrently, the rise of urban living is prompting demand for concentrated and multi-use products that cater to smaller households. Additionally, the convenience of online shopping is reshaping purchasing behaviors, with consumers gravitating towards brands that offer subscription models and bulk purchasing options, enhancing both accessibility and affordability for eco-conscious consumers.

Local special circumstances: In the ASEAN region, the dishwashing detergents market is significantly influenced by local factors such as varying water availability and cultural dining practices. Countries with abundant water resources tend to favor liquid detergents, while areas facing water scarcity are shifting towards concentrated, water-efficient formulations. Additionally, cultural norms surrounding communal dining often result in higher dishwashing volumes, driving demand for effective yet eco-friendly products. Regulatory frameworks promoting sustainable practices further enhance the appeal of biodegradable and natural ingredient-based brands among environmentally conscious consumers.

Underlying macroeconomic factors: The dishwashing detergents market in the ASEAN region is shaped by macroeconomic factors including economic growth, consumer spending trends, and environmental sustainability initiatives. As disposable incomes rise, consumers are more willing to invest in premium, eco-friendly products, reflecting a shift towards sustainable consumption. Additionally, government policies promoting green practices and regulating chemical use in household products further drive demand for biodegradable and natural ingredient-based detergents. The overall economic stability across ASEAN nations, coupled with increasing urbanization and changing lifestyles, also contributes to the growth of this market, as more households seek effective solutions to meet their dishwashing needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.