Home & Laundry Care - Czechia | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Czechia amounts to US$710.80m.
It is projected to grow annually by 3.08% (CAGR 2024-2029).
The largest segment in the market is Laundry Care, which has a market volume of US$331.30m in 2024.
When compared globally, United States generates the highest revenue with US$32bn in 2024.
In terms of per capita revenue, each person in Czechia generates US$67.67 in 2024.
By 2024, online sales are expected to contribute 14.8% of the total revenue in the Home & Laundry Care market.
The demand for eco-friendly and locally sourced home and laundry care products is on the rise in Czechia.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Czechia is witnessing mild growth, influenced by rising consumer demand for effective cleaning solutions, greater environmental awareness, and innovations in product formulations that enhance convenience and efficacy in everyday chores.

Customer preferences: Consumers in Czechia are increasingly prioritizing eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues. This shift is particularly evident among younger demographics, who favor brands that align with their values of sustainability and ethical practices. Additionally, there is a rising demand for multifunctional products that simplify cleaning tasks, catering to busy lifestyles. As remote work becomes more common, households are seeking efficient solutions that enhance cleanliness and comfort in their living environments.

Trends in the market: In Czechia, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, driven by an increasing consumer awareness of environmental issues. Younger demographics are particularly influential, favoring brands that demonstrate commitment to sustainability and ethical practices. Additionally, there is a burgeoning demand for multifunctional cleaning products that cater to the needs of busy lifestyles. As remote work becomes more prevalent, households are prioritizing efficient solutions that enhance cleanliness and comfort, prompting industry stakeholders to innovate and adapt their offerings accordingly. This trend underscores the significance of aligning product development with evolving consumer values to maintain market relevance.

Local special circumstances: In Czechia, the Home & Laundry Care market is shaped by distinct cultural and regulatory factors that influence consumer preferences. The country's emphasis on environmental sustainability is reflected in stringent regulations promoting eco-friendly products, which resonate with a populace that values nature conservation. Additionally, the historical preference for traditional cleaning methods is gradually giving way to innovative solutions that integrate modern technology, appealing to younger consumers. The rise of urban living, coupled with a focus on efficiency, drives demand for versatile cleaning products that align with the fast-paced lifestyles of Czech households.

Underlying macroeconomic factors: The Home & Laundry Care market in Czechia is significantly influenced by macroeconomic factors such as consumer spending power, inflation rates, and employment levels. With a stable national economic environment bolstered by low unemployment and moderate GDP growth, households are more willing to invest in quality cleaning products. Additionally, fiscal policies aimed at promoting sustainable practices are encouraging manufacturers to innovate and offer eco-friendly solutions. Global economic trends, such as rising raw material costs and supply chain disruptions, also impact pricing strategies, compelling brands to balance affordability with sustainability. These factors collectively shape consumer behavior and market dynamics in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.