Home & Laundry Care - Bolivia | Statista Market Forecast

The Home & Laundry Care market in Bolivia is projected to generate a revenue of US$371.20m in 2024.
With an anticipated annual growth rate of 5.18% (CAGR 2024-2029), this market segment is expected to expand steadily.
Among the various segments, Laundry Care holds the largest market share, with a volume of US$195.40m in 2024.
In terms of global comparison, United States leads the pack, generating a revenue of US$32bn in 2024.
When considering the population figures, the per person revenue in Bolivia for Home & Laundry Care market amounts to US$29.54 in 2024.
Furthermore, online sales are projected to contribute 7.1% of the total revenue in the Home & Laundry Care market by 2024.
"Despite a growing interest in eco-friendly products, traditional home and laundry care methods still dominate the market in Bolivia."

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Bolivia is witnessing moderate growth, fueled by increasing urbanization, rising disposable incomes, and heightened consumer awareness regarding hygiene and cleanliness, alongside the growing preference for convenient cleaning solutions.

Customer preferences: In Bolivia, consumers are progressively favoring eco-friendly and sustainable cleaning products, reflecting a growing awareness of environmental issues and a desire to reduce their ecological footprint. This trend is particularly prominent among younger demographics who prioritize brands that align with their values. Additionally, the rise of dual-income households has increased the demand for time-saving laundry solutions, such as all-in-one detergents and quick-drying fabrics, catering to the fast-paced lifestyles of urban consumers.

Trends in the market: In Bolivia, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable cleaning products, driven by a heightened environmental consciousness among consumers. Younger demographics, in particular, are gravitating towards brands that prioritize sustainability, leading to increased demand for biodegradable detergents and recyclable packaging. Concurrently, the rise of dual-income households is propelling the popularity of efficient laundry solutions, such as concentrated detergents and quick-drying materials. This trend not only reflects changing consumer preferences but also presents significant opportunities for industry stakeholders to innovate and align their offerings with evolving market demands.

Local special circumstances: In Bolivia, the Home & Laundry Care market is shaped by unique geographical and cultural factors, such as the diverse climate across regions, which influences laundry practices and product preferences. The prevalence of high-altitude areas affects water usage and drying times, driving demand for efficient laundry solutions. Additionally, cultural traditions around home cleanliness promote the use of specific local ingredients, fostering a market for traditional and natural cleaning products. Regulatory initiatives aimed at reducing environmental impact further encourage the shift towards sustainable options, aligning with local values.

Underlying macroeconomic factors: The Home & Laundry Care market in Bolivia is significantly influenced by macroeconomic factors such as economic stability, consumer spending patterns, and import/export dynamics. The country's economic health, characterized by fluctuations in GDP and inflation rates, directly affects disposable income, shaping consumer preferences for premium versus budget-friendly products. Additionally, fiscal policies that encourage local manufacturing and sustainable practices are fostering growth in eco-friendly cleaning solutions. Global trends toward sustainability and environmental responsibility further impact product innovation and market offerings, as consumers increasingly seek responsible choices that align with their values.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.