Home & Laundry Care - Angola | Statista Market Forecast

In 2024, Angola's Home & Laundry Care market is projected to generate revenue of US$764.40m.
It is expected to experience an annual growth rate of 9.13% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, which is estimated to have a market volume of US$330.20m in 2024.
When compared globally, United States generates the highest revenue in this market, with US$32bn in 2024.
In terms of per capita revenue, each person in Angola is expected to generate US$20.22 in 2024.
Additionally, online sales are projected to account for 0.7% of the total revenue in the Home & Laundry Care market by 2024.
Angola's home and laundry care market is experiencing a surge in demand for eco-friendly and locally sourced products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Angola is experiencing moderate growth, fueled by rising urbanization, increasing disposable incomes, and a growing emphasis on hygiene and cleanliness. These factors are driving demand for a variety of household products.

Customer preferences: Consumers in Angola are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues. This shift is driven by younger generations who value brands that promote sustainability and social responsibility. Additionally, the rise of urban living has led to a demand for time-saving and efficient laundry solutions, such as concentrated detergents and multi-use cleaning products. Furthermore, the influence of social media is shaping preferences, as consumers are more inclined to choose products that align with trending lifestyle and cleanliness standards.

Trends in the market: In Angola, the Home & Laundry Care market is experiencing a surge in demand for eco-friendly and sustainable products, as consumers become increasingly conscious of environmental impact. This trend is particularly prominent among younger demographics who prioritize brands that demonstrate social responsibility. Additionally, urbanization is driving the need for efficient cleaning solutions, such as concentrated detergents and multi-purpose cleaners. The influence of social media further amplifies these preferences, encouraging consumers to select products that reflect contemporary lifestyle standards and cleanliness expectations. This evolving landscape presents significant opportunities and challenges for industry stakeholders, requiring them to adapt to consumer preferences and innovate sustainably.

Local special circumstances: In Angola, the Home & Laundry Care market is shaped by unique cultural practices and geographical factors. The country’s tropical climate necessitates effective cleaning solutions to combat humidity and mold, prompting a demand for specialized products. Additionally, local traditions emphasize communal living, influencing purchasing decisions toward larger, value-based packaging. Regulatory frameworks are also evolving, with increased scrutiny on product safety and environmental impact, pushing brands to innovate responsibly. These local factors create a distinct market dynamic that sets Angola apart from other regions.

Underlying macroeconomic factors: The Home & Laundry Care market in Angola is significantly influenced by macroeconomic factors such as economic stability, commodity prices, and consumer spending trends. The country’s reliance on oil exports creates vulnerability to global price fluctuations, which directly impacts disposable income and purchasing power. Fiscal policies aimed at stimulating economic growth, such as tax incentives for local manufacturers, contribute to market expansion by encouraging domestic production. Furthermore, inflation rates and exchange rate volatility affect the affordability of imported cleaning products, pushing consumers toward locally produced alternatives. These economic dynamics shape consumer behavior and market strategies for home and laundry care brands in Angola.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.