Living Room Furniture - Southern Asia

In Southern Asia, the revenue generated in the Living Room Furniture market is estimated to be US$2.54bn in 2024.
It is projected to experience an annual growth rate of 4.74% (CAGR 2024-2029).
Among all countries worldwide, United States leads in terms of revenue, with US$73bn in 2024.
When considering the population, the per person revenue in 2024 is US$1.32.
The demand for traditional handcrafted wooden living room furniture is on the rise in Southern Asia, reflecting the region's cultural heritage and appreciation for craftsmanship.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Southern Asia is experiencing significant growth and development due to changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers in Southern Asia are increasingly looking for living room furniture that combines functionality with modern design. They prefer furniture pieces that are versatile and can be easily adapted to different living spaces. Additionally, there is a growing demand for furniture that is eco-friendly and made from sustainable materials. Customers are also seeking furniture that is affordable and provides value for money.

Trends in the market: One of the key trends in the Living Room Furniture market in Southern Asia is the rise of online shopping. Customers are increasingly turning to e-commerce platforms to purchase furniture, as it offers convenience and a wider range of options. This trend is particularly prevalent among younger consumers who are tech-savvy and comfortable with online shopping. Another trend in the market is the increasing popularity of modular furniture. Modular furniture allows customers to customize their living spaces according to their specific needs and preferences. It offers flexibility and versatility, making it an attractive option for customers in Southern Asia who often have limited living space.

Local special circumstances: One of the unique characteristics of the Living Room Furniture market in Southern Asia is the diversity of cultures and traditions. Each country in the region has its own distinct design aesthetics and preferences. For example, in countries like India and Indonesia, customers prefer furniture that reflects their rich cultural heritage and traditional craftsmanship. On the other hand, in countries like Singapore and Malaysia, customers tend to lean towards more modern and minimalist designs.

Underlying macroeconomic factors: The economic growth and rising disposable incomes in Southern Asia are driving the growth of the Living Room Furniture market. As economies in the region continue to develop, more people are able to afford higher quality furniture and invest in their living spaces. Additionally, urbanization and the growth of the middle class are contributing to the increased demand for living room furniture. Furthermore, the growing awareness about environmental sustainability is also influencing the market. Customers in Southern Asia are becoming more conscious of the environmental impact of their purchasing decisions and are seeking furniture that is eco-friendly and made from sustainable materials. This trend is expected to continue driving the growth of the Living Room Furniture market in the region. In conclusion, the Living Room Furniture market in Southern Asia is experiencing growth and development due to changing customer preferences, such as a preference for functional and eco-friendly furniture, as well as underlying macroeconomic factors, including economic growth and rising disposable incomes. The rise of online shopping and the popularity of modular furniture are also shaping the market. The diversity of cultures and traditions in the region further adds to the uniqueness of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.