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Home Office Furniture - Turkey

Turkey
  • In Turkey, the revenue in the Home Office Furniture market in 2024 is estimated to be US$412.50m.
  • It is projected that the market will experience an annual growth rate of -0.10% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in this segment, with a total of US$19bn in 2024.
  • Considering the population, the per person revenue in Turkey is US$4.78 in 2024.
  • Turkey is experiencing a surge in demand for ergonomic home office furniture as more people adapt to remote work.

Definition:

The Home Office Furniture segment focuses on furniture found in the home that provide a comfortable and motivating work space. The purpose of home office furniture is to ensure a good working environment similar to that of a traditional office as working from home has become more popular in recent years. This segment includes objects such as swivel seats and office tables; however, furniture such as dining tables and chairs are not included. Consumer electronics and lamps & lighting are also excluded from this segment.

Structure:

The segment is divided into two subsegments:

  • The Desk & Chairs subsegment covers home office furniture designed to provide comfort, functionality, and ergonomic support to enhance productivity and improve the overall working experience.
  • The Bookcases & Filing Cabinets subsegment covers furniture pieces designed for storage and organization of books, files, documents, and other materials. These products are available in various sizes, styles, and materials to suit different needs and preferences.

Additional Information:

The Home Office Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Office chairs and swivel seats
  • Office desks and tables
  • Filing Cabinets and drawers
  • Bookcases
  • Office stools

Out-Of-Scope

  • Consumer electronics
  • Household appliances
  • Lamps and lighting
  • Dining and bar tables
Home Office Furniture: market data & analysis - Cover

Market Insights report

Home Office Furniture: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Office Furniture market in Turkey is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

    Customer preferences:
    Customers in Turkey are increasingly prioritizing comfort and functionality when it comes to home office furniture. With the rise of remote work and the need for flexible workspaces, individuals are seeking ergonomic designs and adjustable features that can enhance their productivity and well-being. Additionally, there is a growing demand for compact and space-saving furniture solutions, as many people in Turkey live in apartments with limited space.

    Trends in the market:
    One of the key trends in the Home Office Furniture market in Turkey is the increasing popularity of multifunctional furniture. As individuals look for ways to optimize their living spaces, they are turning to furniture pieces that can serve multiple purposes. For example, desks with built-in storage compartments or convertible tables that can be used as both a desk and a dining table. This trend reflects the need for versatile and adaptable furniture solutions in the home office setting. Another trend in the market is the growing preference for sustainable and eco-friendly furniture. Turkish consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out furniture made from sustainable materials and produced using eco-friendly manufacturing processes. This trend is driving the demand for home office furniture made from recycled materials or certified sustainable wood.

    Local special circumstances:
    Turkey has a young and tech-savvy population, which has contributed to the growth of the Home Office Furniture market. With advancements in technology and the increasing availability of high-speed internet, more individuals in Turkey are able to work remotely and set up their own home offices. This has created a need for suitable furniture that can accommodate their work requirements. Furthermore, the COVID-19 pandemic has accelerated the adoption of remote work in Turkey. As companies implemented work-from-home policies to ensure employee safety, many individuals had to quickly set up functional home offices. This sudden shift in work dynamics has led to a surge in demand for home office furniture, as people strive to create comfortable and productive workspaces within their homes.

    Underlying macroeconomic factors:
    Turkey's growing economy and rising income levels have also played a role in the development of the Home Office Furniture market. As individuals have more disposable income, they are able to invest in higher-quality furniture that can meet their specific needs and preferences. Additionally, the increasing urbanization in Turkey has led to a higher demand for home office furniture, as more people are living and working in urban areas where space is limited. In conclusion, the Home Office Furniture market in Turkey is experiencing growth and development due to changing customer preferences, such as the prioritization of comfort and functionality, as well as the increasing demand for multifunctional and sustainable furniture. Local special circumstances, such as the rise of remote work and the impact of the COVID-19 pandemic, have also contributed to the market's growth. The underlying macroeconomic factors, including Turkey's growing economy and rising income levels, further support the development of the market.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Home Office Furniture: market data & analysis - BackgroundHome Office Furniture: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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