Home Office Furniture - Indonesia

Indonesia

In Indonesia, the revenue generated in the Home Office Furniture market in 2024 amounts to IDR US$132.90m.
It is projected that the market will experience an annual growth rate of 1.46% from 2024 to 2029 (CAGR 2024-2029).
When compared to other countries globally, in the United States leads the market with a revenue of US$18,920m in 2024.
In terms of per person revenues, the figure stands at IDR US$0.48 per individual in Indonesia in 2024.
In Indonesia, the home office furniture market is experiencing a surge in demand due to the rise in remote work opportunities.

Key regions: Germany, Brazil, United Kingdom, Denmark, China

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Analyst Opinion

The Home Office Furniture market in Indonesia has been experiencing significant growth in recent years.

Customer preferences: Customers in Indonesia are increasingly adopting a work-from-home culture, which has led to a growing demand for home office furniture. With the advancement of technology and the availability of high-speed internet, more individuals are able to work remotely and set up their own home offices. This has created a need for ergonomic and comfortable furniture that can enhance productivity and create a conducive work environment. Additionally, customers are also looking for furniture that is aesthetically pleasing and can fit well within their home decor.

Trends in the market: One of the key trends in the Home Office Furniture market in Indonesia is the rise of multifunctional furniture. As space constraints are a common issue in many households, customers are increasingly looking for furniture that can serve multiple purposes. For example, desks that can be folded or extended to accommodate different work requirements, or storage units that can double up as seating. This trend not only helps customers optimize their limited space, but also provides them with flexibility and versatility in their home office setup. Another trend in the market is the growing popularity of eco-friendly and sustainable furniture. Customers in Indonesia are becoming more conscious about the environmental impact of their choices and are actively seeking out furniture made from sustainable materials. This includes furniture made from recycled or reclaimed wood, as well as those manufactured using environmentally friendly production processes. As a result, manufacturers and retailers are increasingly incorporating sustainable practices into their operations to cater to this demand.

Local special circumstances: Indonesia is a country with a large population and a growing middle class. This demographic shift has led to an increase in disposable income and a higher purchasing power among consumers. As a result, more individuals are able to afford home office furniture and are willing to invest in creating a comfortable and productive workspace at home.

Underlying macroeconomic factors: The economic growth in Indonesia has been steady in recent years, which has contributed to the growth of the Home Office Furniture market. With a stable economy, consumers have more confidence in making long-term investments such as purchasing furniture. Additionally, the government's efforts to promote entrepreneurship and support the growth of small businesses have also contributed to the demand for home office furniture, as more individuals are starting their own businesses and require a dedicated workspace. In conclusion, the Home Office Furniture market in Indonesia is experiencing growth due to the increasing adoption of remote work, customer preferences for multifunctional and sustainable furniture, the growing middle class with higher purchasing power, and the stable economic conditions in the country. As the work-from-home trend continues to evolve, it is expected that the demand for home office furniture will continue to rise in Indonesia.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.