Home Décor - NAFTA

  • NAFTA
  • In 2024, the Home Décor market Segment in NAFTA generated a significant revenue of US$42.56bn.
  • According to projections, this market is expected to grow annually by 4.54% (CAGR 2024-2029).
  • When compared globally, in the United States leads the way in revenue generation, with US$35,440m in 2024.
  • Taking into account the total population figures, the per person revenue in 2024 stood at US$83.41.
  • In the NAFTA region, the home décor market is experiencing a surge in demand for rustic, handmade furniture and artisanal crafts.

Key regions: India, France, United States, Canada, Denmark

 
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Analyst Opinion

The Home Décor market in nafta has been experiencing significant growth in recent years. Customer preferences for stylish and personalized home décor items have been driving this growth. Additionally, the market has been influenced by various trends and local special circumstances within the nafta region.

Customer preferences:
in the Home Décor market in nafta have shifted towards more modern and contemporary designs. Customers are increasingly looking for unique and personalized items that reflect their individual style and taste. This has led to a rise in demand for customized furniture, artwork, and home accessories. In addition, customers are also seeking environmentally friendly and sustainable home décor products, leading to an increased demand for eco-friendly materials and products. Trends in the Home Décor market in nafta have been shaped by factors such as changing lifestyles and technological advancements. With the rise of urbanization and smaller living spaces, customers are looking for compact and multifunctional furniture and décor items. This has led to a growing demand for space-saving solutions such as modular furniture and smart home technology. Additionally, the increasing popularity of online shopping has also influenced the market, with more customers opting to purchase home décor items online.

Local special circumstances:
within the nafta region have also played a role in the development of the Home Décor market. For example, the United States has a strong diy culture, with many customers opting to create their own unique home décor items. This has led to a rise in demand for diy supplies and materials. In Canada, there is a growing trend towards supporting local artisans and businesses, leading to an increased demand for locally made home décor products. Mexico, on the other hand, has a rich cultural heritage, which has influenced the design and style of home décor items in the market. Underlying macroeconomic factors have also contributed to the growth of the Home Décor market in nafta. The strong economic growth in the region has resulted in increased disposable income, allowing customers to spend more on home décor items. Additionally, low interest rates and easy access to credit have also encouraged customers to invest in home improvement projects and purchase new home décor items. In conclusion, the Home Décor market in nafta is experiencing growth due to changing customer preferences, trends in the market, local special circumstances, and

Underlying macroeconomic factors:
. As customers continue to seek stylish and personalized home décor items, the market is expected to continue to expand in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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