Definition:
The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.
Structure:
The Home Decor segment is divided into four subsegments:
Additional Information:
The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Company Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
The Home Décor market in Chad is experiencing significant growth and development in recent years. Customer preferences are shifting towards modern and contemporary designs, reflecting global trends in the home décor industry. This is driven by a desire for sleek and minimalist aesthetics, as well as a growing interest in sustainable and eco-friendly materials. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the market's development.
Customer preferences: in Chad are increasingly focused on modern and contemporary home décor designs. Consumers are seeking out products that are sleek, minimalist, and functional. This trend mirrors the preferences seen in other regions worldwide, as people are gravitating towards clean and uncluttered living spaces. Modern designs often feature neutral color palettes, clean lines, and a combination of different materials such as wood, metal, and glass. This preference for modern aesthetics is also influenced by the rise of social media and the increased exposure to global design trends. In addition to modern designs, there is a growing interest in sustainable and eco-friendly home décor products in Chad. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out products that are made from recycled or renewable materials. This trend is driven by a global shift towards sustainability and a desire to reduce waste and carbon footprint. As a result, manufacturers and retailers in Chad are responding to this demand by offering a wider range of eco-friendly home décor options, including furniture made from reclaimed wood, textiles made from organic fibers, and energy-efficient lighting solutions.
Local special circumstances: in Chad also contribute to the development of the Home Décor market. The country's rich cultural heritage and diverse ethnic groups provide a unique opportunity for the creation and sale of traditional and artisanal home décor products. Local artisans and craftsmen are able to showcase their skills and traditional techniques, creating a market for handmade and one-of-a-kind pieces. This adds a sense of authenticity and uniqueness to the home décor offerings in Chad, appealing to consumers who value individuality and cultural heritage.
Underlying macroeconomic factors: such as population growth and urbanization, are driving the development of the Home Décor market in Chad. As the population continues to grow, so does the demand for housing and home furnishings. Urbanization is also a key factor, as more people move from rural areas to cities, creating a need for new homes and interior design solutions. This presents opportunities for retailers and manufacturers to cater to the growing demand for home décor products. Additionally, rising disposable incomes and an expanding middle class contribute to increased consumer spending on home furnishings and decorations. In conclusion, the Home Décor market in Chad is experiencing growth and development driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards modern and contemporary designs, along with a growing interest in sustainable products, reflects global trends in the home décor industry. Additionally, chad's rich cultural heritage and population growth contribute to the market's development. As the market continues to evolve, retailers and manufacturers in Chad have the opportunity to capitalize on these trends and meet the demands of the growing consumer base.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights