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The Convenience Food Market in The Food market in Saudi Arabia is experiencing negligible growth due to factors such as increasing health awareness among consumers, convenience offered by ready-to-eat meals and soups, and the growing adoption of digital technologies. Despite this slow growth rate, the market is expected to continue expanding as more consumers seek convenient and healthy food options.
Customer preferences: As the busy lifestyles of individuals in Saudi Arabia continue to demand more convenience, there has been a notable increase in the demand for ready-to-eat and on-the-go options in the Convenience Food Market. This trend is driven by the rise of working professionals and the growing number of dual-income households, who seek quick and hassle-free meal solutions. Furthermore, the introduction of new and innovative packaging, such as single-serve and portion-controlled options, has also contributed to the growth of the Convenience Food Market in the country.
Trends in the market: In Saudi Arabia, the Convenience Food market is seeing a surge in demand for healthier and more convenient options, as consumers become increasingly health-conscious and time-strapped. This is driving the growth of online food delivery and meal kit services, as well as the development of healthier convenience food options such as plant-based and organic products. These trends are significant as they reflect changing consumer preferences and the need for convenience in a fast-paced society. Industry stakeholders must adapt to these trends by offering more diverse and healthier options to stay competitive in the market.
Local special circumstances: In Saudi Arabia, the Convenience Food Market within The Food market is heavily influenced by the country's religious and cultural norms. With a large Muslim population, there is a high demand for halal certified food products. Additionally, due to the hot climate, there is a preference for ready-to-eat and easy-to-prepare meals. The country's strict regulations on imported food products also play a crucial role in shaping the market landscape, with a focus on food safety and quality. These unique factors drive the demand for convenience food in the country, making it a lucrative market for manufacturers and retailers.
Underlying macroeconomic factors: The Convenience Food Market in Saudi Arabia is greatly impacted by macroeconomic factors such as consumer spending habits, inflation rates, and government regulations. In recent years, the country has experienced a growing demand for convenience food due to a rise in disposable income and a shift towards a more fast-paced lifestyle. However, increasing inflation rates and government policies aimed at reducing dependence on food imports have led to a rise in prices, which may hinder market growth. Additionally, with a large young population and a high rate of urbanization, the demand for convenience food is expected to continue to rise in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)