Sunglasses - South America

South America

South America is expected to generate a revenue of US$1.81bn in 2024 in the Sunglasses market.
This market segment is projected to grow annually by 3.79% (CAGR 2024-2029).
In comparison to the global market, in the United States is the highest revenue generating country with US$5,220m in 2024.
On a per capita basis, the revenue generated per person in the Sunglasses market is expected to be US$4.39 in 2024.
The volume of the Sunglasses market in South America is expected to reach 77.9m pieces by 2029, with a growth rate of 0.4% in 2025.
The average volume per person in the Sunglasses market is expected to be 0.2pieces in 2024.
In Brazil, sunglasses with polarized lenses are gaining popularity among outdoor enthusiasts and beachgoers.

Key regions: United States, Germany, Worldwide, India, Japan

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Analyst Opinion

Annual growth in the global eyewear market is expected to be robust over the next five years. Shifting consumer megatrends, transforming market structures and technological innovations are key drivers of this growth. Particularly, ageing is one of the most significant global demographic factors impacting eye care as the need for vision correction increases and becomes more complex as a person grows older. Additionally, increasing screen time especially among youngsters might cause more serious effects than previously thought, supporting the constant demand for preventive eye care.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on eyewear products, which include spectacle lenses, sunglasses, eyewear frames, and contact lenses that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Eyewear market, which is projected to grow steadily. The main drivers are GDP per capita, consumer spending per capita, and healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).