Lawn & Garden - South America | Statista Market Forecast

In South America, the revenue in the Lawn & Garden market is projected to reach US$9.15bn in 2024.
The market is anticipated to experience an annual growth rate of 3.24% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue with US$133bn in 2024.
Taking into account the total population, per person revenues amount to US$22.14 in 2024.
In Brazil, the market for lawn and garden products is booming due to the increasing demand for landscaping services.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden Market within the DIY & Hardware Store Market in South America has seen minimal growth due to factors such as low consumer demand, economic slowdown, and supply chain disruptions caused by the pandemic. Despite these challenges, the market is still driven by the convenience of online shopping and the growing trend of DIY projects. Overall, the Digital Health sector has shown a significantly higher growth rate compared to the Lawn & Garden market in South America.

Customer preferences: Consumers in South America are showing a growing interest in sustainable and eco-friendly gardening practices, as well as DIY projects for their outdoor spaces. This trend is fueled by a desire for a closer connection with nature and a push for more sustainable living. Additionally, there is a growing demand for locally sourced and organic gardening products, reflecting a shift towards healthier and more environmentally conscious lifestyles.

Trends in the market: In South America, the Lawn & Garden market within the DIY & Hardware Store market is seeing a rise in eco-friendly and sustainable gardening practices. This trend is driven by consumer awareness of the impact of traditional gardening methods on the environment. In addition, there is a growing demand for high-quality and organic products in this market. This shift towards sustainability is significant for industry stakeholders, as it presents opportunities for new product development and marketing strategies. It also has potential implications for the supply chain and distribution channels in this market.

Local special circumstances: In South America, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the region's diverse climate and fertile soil, leading to a variety of popular gardening techniques. Additionally, cultural preferences for outdoor living spaces and traditional gardening practices continue to drive demand for lawn and garden products. Regulatory measures promoting sustainability and eco-friendly methods also play a significant role in shaping the market, with consumers increasingly opting for organic and natural gardening products.

Underlying macroeconomic factors: The lawn and garden market within the DIY and hardware store market in South America is heavily influenced by macroeconomic factors, including the region's economic health and fiscal policies. Countries with stable economies and supportive fiscal policies are experiencing faster market growth compared to those facing economic challenges and limited government investment. Additionally, the increasing trend towards urbanization in South America is driving the demand for lawn and garden products, as more people are turning to gardening as a form of leisure and stress relief. This, coupled with the rise of DIY culture and increasing disposable incomes, is expected to further boost the growth of the market in the region.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.