The Lawn & Garden market in the DIY & Hardware Store Market in Ethiopia has seen minimal growth due to factors such as low consumer awareness and limited access to digital technologies. Despite this, convenience offered by online services has shown potential to drive market growth.
Customer preferences: As more consumers in Ethiopia embrace DIY culture, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a rise in demand for sustainable and eco-friendly gardening products. This trend is driven by a growing awareness of environmental degradation and a desire to support local businesses. Additionally, there is a growing interest in urban gardening, particularly among young, urban consumers, who are looking for ways to connect with nature and reduce their carbon footprint. This has led to an increase in the availability of small-space gardening solutions and a shift towards organic and natural gardening methods. These preferences highlight a cultural shift towards mindful consumption and a desire to live a more sustainable lifestyle.
Trends in the market: In Ethiopia, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a trend towards sustainable and eco-friendly products. This is in line with the global movement towards environmentally conscious consumerism. As more consumers become aware of the impact of their purchasing choices, there is a growing demand for products that use natural materials and methods. This trend is expected to continue, as consumers become more environmentally conscious and seek sustainable solutions for their gardening and lawn maintenance needs. This presents an opportunity for industry stakeholders to invest in and promote eco-friendly products to cater to this growing demand. Additionally, it can also lead to a shift in marketing strategies, with a focus on highlighting the environmentally friendly aspects of products to attract and retain customers.
Local special circumstances: In Ethiopia, the DIY & Hardware Store Market is heavily influenced by the country's agriculture-based economy. As a result, the Lawn & Garden Market has a strong focus on locally-sourced tools, seeds, and fertilizers. Additionally, the country's traditional values and close-knit community culture play a significant role in how DIY and gardening activities are approached. This emphasis on community has also led to the popularity of local gardening clubs and workshops, creating a unique market dynamic in Ethiopia's Lawn & Garden sector.
Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Ethiopia is also impacted by macroeconomic factors such as economic growth, government policies, and consumer spending. The country's expanding economy and growing middle-class population have contributed to an increase in disposable income, leading to higher consumer spending on DIY home improvement and gardening activities. Moreover, the government's focus on infrastructure development and urbanization has led to a rise in housing construction, boosting demand for lawn and garden products. However, the market may face challenges due to the volatility of the Ethiopian birr, inflation rates, and high dependency on rain-fed agriculture for gardening and farming needs.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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