TV, Radio & Multimedia - Thailand

In 2024, the TV, Radio & Multimedia market in Thailand is projected to generate a revenue of US$1.1bn in the country.
Furthermore, this market segment is anticipated to experience an annual growth rate of 0.53% (CAGR 2024-2029).
Comparatively, China leads the global market in terms of revenue, with an estimated value of US$39.9bn in 2024.
When considering the population, in Thailand is expected to generate a per capita revenue of US$14.94 in 2024.
Looking ahead to 2029, the volume of the TV, Radio & Multimedia market in Thailand is projected to reach 19.3m pieces.
Additionally, there is an expected volume growth of 2.5% in 2025.0.
On an individual level, the average volume per person in the TV, Radio & Multimedia market is expected to be 0.2pieces in 2024.
Thailand's TV market is experiencing a surge in demand for local content, driving the growth of homegrown production companies.

Definition:

The TV, Radio & Multimedia segment covers a wide range of electronic products that are used to play, record, and manipulate sound and images, such as televisions, radios, digital cameras, speakers, and headphones. The technology used in these devices continues to advance, including innovations in high-resolution displays, advanced audio technologies, and AI-powered smart home systems. There is also an increasing tendency towards integration and wireless and mobile technologies. The demand for multi-functional devices, such as smart speakers with voice control and smart TVs with built-in streaming services, continues to rise.

Structure:

The TV, Radio & Multimedia segment can be broken down into several product categories:

Televisions: This category includes devices for displaying video content, including traditional televisions, LCD and LED televisions and smart TVs.
Radios: This category encompasses traditional radios as well as internet radios, which offer access to digital and online content.
Digital Cameras: This category includes devices used to capture still and video images, including point-and-shoot cameras, mirrorless cameras, and DSLR cameras.
Speakers: This category encompasses a wide range of audio playback devices, including stereo speakers, soundbars, and smart speakers.
Headphones: This category includes devices for personal audio playback, including wired and wireless headphones, earbuds, and noise-cancelling headphones.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Samsung, LG, Huawei, Sony, Bose and Sennheiser. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Televisions
Radio
Speakers and headphones
Digital cameras

Video games consoles and VR devices
Household appliances with built-in radio/TV capabilities

In 2022, the TV, Radio & Multimedia segment witnessed a slight decline due to supply chain disruptions caused by geopolitical tensions and the rebound in consumption from the previous year. Economic slowdown, skyrocketing inflation rate and higher energy prices also lead to decreased consumer spending on home entertainment equipment. The global TV, Radio & Multimedia segment revenue landed on US$181 billion in 2022, marking a 2.2% decrease compared to 2021.

Despite the challenging conditions, established tech giants such as Samsung, LG, and Sony are expected to maintain their dominance in the market due to their strong brand recognition and product offerings across various audio and video devices, including smart TVs and smart speakers. Nonetheless, smaller players such as Roku, Sonos, and Vizio with innovative products and a focus on niche markets may also witness growth.

The long-term outlook for the TV, Radio & Multimedia segment is promising, with anticipated growth and evolution driven by advancements in technology and evolving consumer preferences. The increasing demand for high-quality video and audio experiences has created significant opportunities for companies in this market. The increasing popularity of smart home devices, including smart speakers and home theater systems, is expected to continue, enabling consumers to improve their in-home entertainment experiences. As a result, the TV, Radio & Multimedia segment is bound to profit from this development

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

After a day spent working or studying, everybody needs to relax: be it watching movies, listening to music, or playing games. Today, consumers can choose from an array of technological products to perform such activities. Known as entertainment devices, they can be defined as devices used for viewing and playing various types of media. As part of the consumer electronics industry, entertainment devices include TVs and streaming devices, smartphones, laptops, tablets, gaming consoles, and extended reality (XR) devices, such as virtual reality headsets.