Key regions: Vietnam, Worldwide, India, United States, China
In 2022, the TV Peripheral Devices segment continued to grow due to the increasing popularity of streaming services and continuous improvements in functionality and ease of use. With the expansion of the smart home ecosystem, consumers are looking for peripherals that can integrate with their existing devices. The global TV peripheral devices segment revenue reached US$10 billion in 2022, a 5.2% increase from the previous year.
In terms of key players, we believe that established tech giants like Amazon, Google, and Apple are likely to continue dominating the market due to their strong brand recognition, product offerings, and seamless integration with their existing ecosystems. Amazon offers Prime Video, Google has YouTube TV and Google Play Movies & TV, while Apple provides access to its Apple TV+ streaming service. This vertical integration between content and devices provides these companies with a significant advantage over competitors and further strengthens their position in the market.
With regards the long-term outlook, the TV peripheral devices segment is poised for growth as consumers look for ways to enhance their television viewing experiences. As more and more people choose to watch TV shows and movies via streaming rather than traditional cable or satellite TV, the demand for streaming devices such as Chromecast, Roku, and Apple TV has grown.
Data coverage:
The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.
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