Market Insights Consumer Consumer Electronics Telephony

Smartphones - Ethiopia

Ethiopia

Ethiopia's revenue in the Smartphones market is projected to reach US$3.7bn in 2024.
The market is forecasted to grow annually by 12.63% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in the Smartphones market, amounting to US$105.5bn in 2024.
In terms of per capita figures, in Ethiopia is expected to generate US$29.42 in revenue per person in 2024.
By 2029, the volume of the Smartphones market in Ethiopia is projected to reach 20.7m pieces.
Furthermore, the market is expected to demonstrate a volume growth of 11.7% in 2025.
On average, each person in Ethiopia is expected to have a volume of 0.1pieces in the Smartphones market in 2024.
Despite being one of the fastest-growing economies in Africa, Ethiopia's smartphone market is still relatively untapped, presenting significant growth potential for both global and domestic smartphone manufacturers.

Key regions: Brazil, Europe, China, United States, India

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.