Feature Phones - New Zealand | Statista Market Forecast

In 2024, the Feature Phones market in New Zealand generated a revenue of US$2.0m.
It is projected to experience an annual growth rate of -6.19% (CAGR 2024-2029).
When compared globally, India generates the highest revenue in this market segment, with US$2.2bn in 2024.
In terms of per capita figures, the revenue per person in New Zealand was US$0.41 in 2024.
Looking ahead, the volume of the Feature Phones market is expected to reach 26.9k pieces by 2029.
However, there is a projected volume decline of -5.0% for the year 2025.0.
On average, each person in New Zealand is expected to contribute 0.0pieces to the volume of the Feature Phones market in 2024.
The demand for feature phones in New Zealand is steadily declining as consumers increasingly opt for smartphones with advanced features.

Definition:

Feature phones are basic mobile phones with limited capabilities such as making calls and sending texts. They are a simple and affordable alternative to smartphones and often marketed towards older people or those looking for a basic phone. Feature phones use a proprietary operating system and have a smaller screen, less powerful processor, and limited memory compared to smartphones.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Nokia, ZTE, and Alcatel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Dumb phones
Mobile phones in a classical sense

Smartphones with access to apps and high-speed internet
Mobile phones with advanced operating systems such as iOS or Android

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Mobile communications technology has become indispensable in an ever-connected world. This has given rise to a highly competitive and diverse global market for mobile services and devices, as consumers look to adopt the latest advancements in on-the-go connectivity. Although smartphones are the primary devices via which consumers utilize mobile services, the mobile industry reaches far beyond, with 5G (fifth generation) technology bringing digital transformation to a range of industrial applications.