Market Insights Consumer Consumer Electronics Telephony

Feature Phones - China

China

The revenue generated in the Feature Phones market in 2024 is estimated to be around US$2.0bn.
This market is expected to experience an annual growth rate of -5.56% from 2024 to 2029, as per the compound annual growth rate (CAGR).
In comparison to other countries, in India is projected to generate the highest revenue in the Feature Phones market in 2024, with approximately US$2,159.0m.
When considering the revenue generated per person, it is estimated that each individual in China will contribute around US$1.34 to the Feature Phones market in 2024.
Looking ahead, the volume of the Feature Phones market is forecasted to reach approximately 27.7m pieces units by 2029.
However, it is important to note that there might be a slight decline in volume growth in 2025, with a decrease of -5.0%.
On an individual level, the average volume per person in the Feature Phones market is expected to be around 0.0pieces units in China in 2024.
China's feature phone market continues to thrive, with a strong demand for affordable and reliable mobile devices among a significant portion of the population.

Key regions: Europe, Canada, India, China, Worldwide

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.