Keyboards - South America | Statista Market Forecast

In 2024, the revenue in the Keyboards market in South America amounts to US$390.0m.
This market segment is projected to grow annually by 1.93% (CAGR 2024-2029).
When compared globally, China generates the highest revenue, reaching US$1.2bn in 2024.
On a per person basis, the revenue generated in the Keyboards market amounts to US$0.94 in 2024.
By 2029, the volume in the Keyboards market is expected to reach 18.4m pieces units.
There is an anticipated volume growth of 1.4% in 2025.0.
The average volume per person in the Keyboards market is projected to be 0.0pieces units in 2024.
The demand for ergonomic keyboards has been steadily increasing in South America, as individuals are becoming more conscious of the importance of proper posture and comfort while working.

Definition:

Keyboards are input devices used to enter text, commands, and other types of data into a computer or other digital device. They consist of a set of keys or buttons that correspond to letters, numbers, symbols, and other functions. Keyboards can be wired or wireless and can connect to a computer using a USB cable or a Bluetooth connection. There are various types of keyboards available, including ergonomic keyboards, gaming keyboards, and virtual keyboards that can be accessed using a touch screen or other device. Keyboards are an essential component of a computer or digital device, and are used by people of all ages and professions for typing, gaming, programming, and other tasks.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Sony, Panasonic, Samsung, LG, and Philips. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Computer monitors and projectors
Printers and copiers
Data storage units
Mice

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.