Market Insights Consumer Beauty & Personal Care Personal Care

Deodorants - South America

South America

In South America, the revenue generated in the Deodorants market is estimated to be US$3.95bn in 2024.
It is projected that the market will experience an annual growth rate of 4.91% from 2024 to 2029 (CAGR 2024-2029).
When compared to other countries around Worldwide, in the United States leads the Deodorants market with a revenue of US$5,784m in 2024.
Taking into account the total population figures, the per person revenue in South America is calculated to be US$9.55 in 2024.
This indicates the average amount of revenue generated by each individual in the region.
Brazil is experiencing a rising demand for natural deodorants as consumers prioritize health and sustainability.

Key regions: United Arab Emirates, Canada, Malaysia, Indonesia, Singapore

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.