Beauty & Personal Care - Germany

Germany

Germany's Beauty & Personal Care market is projected to generate a revenue of €18.83bn in 2024.
This market is expected to experience an annual growth rate of 1.48% (CAGR 2024-2029).
The largest segment within this market is Personal Care, accounting for a market volume of €8.85bn in 2024.
In comparison to other countries, in the United States leads in revenue generation, reaching €93bn in 2024.
When considering the population size, per person revenues of €226.20 are projected for Germany in 2024.
Furthermore, online sales are estimated to contribute 47.0% of the total revenue generated in the Beauty & Personal Care market by 2024.
Germany is experiencing a surge in demand for organic and natural beauty products, driven by increasing consumer awareness and preference for sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.