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Cosmetics - Germany

Germany
  • In 2024, the revenue in the Cosmetics market in Germany amounts to US$2.81bn.
  • It is projected to grow at an annual rate of 2.05% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in the market, reaching US$20bn in 2024.
  • In terms of per person revenues, in Germany generates US$33.80 per capita in 2024.
  • Additionally, by 2024, 53% of the sales in the Cosmetics market in Germany will be attributed to Non-Luxury.
  • Germany's cosmetics market is embracing natural and sustainable beauty products, with a growing demand for organic and vegan options.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

  • The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
  • The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
  • The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
  • The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
  • The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Facial make up
  • Lipsticks
  • Eye make up
  • Nail care & color
  • Natural cosmetics

Out-Of-Scope

  • Skin care
  • Facial cleansing products
  • Professional products & services
Cosmetics: market data & analysis - Cover

Market Insights report

Cosmetics: market data & analysis

Study Details

    Revenue

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart reflects the percentage of consumers who select the specific retail channels as their preferred destinations for buying cosmetics.

    Most recent update: Aug 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Methodology

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Consumer

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    Cosmetics: market data & analysis - BackgroundCosmetics: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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