Fragrances - Kenya
Kenya- In 2024, the Fragrances market in Kenya is projected to generate a revenue of US$347.70m.
- It is expected to experience an annual growth rate of 4.42% (CAGR 2024-2029).
- When comparing globally, United States leads the market, generating a revenue of US$9bn in 2024.
- In terms of per capita revenue, each individual in Kenya is estimated to contribute US$6.19 in 2024.
- Additionally, by 2024, Non-Luxury will account for 92% of the total sales in the Fragrances market.
- Kenya's fragrance market is experiencing a surge in demand for locally sourced and sustainable ingredients, reflecting consumers' increasing preference for eco-friendly products.
Definition:
The Fragrances includes the consumer market for perfume and Eau de Toilette and any fragrances which cover normal body odor. The market does not include room scents (see: Home and Laundry Care) or deodorants and antiperspirants (see: Personal Hygiene). The world's major manufacturers of fragrances and perfumes are Givaudan, Firmenich, IFF and Symrise whch mainly serve as suppliers for brand manufacturers. In the end consumer market, both brands of large cosmetics manufacturers, e.g. L'Oréal (Lancôme), as well as those under licence from fashion brands are well-known.
Additional Information:
The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.
In-Scope
- Perfume
- Eaux de toilette
Out-Of-Scope
- Deodorants
- Room scents
