Women's Apparel - Turkey

  • Turkey
  • In 2024, the Women's Apparel market in Turkey generated a revenue of US$9.47bn.
  • It is projected to experience an annual growth rate of 2.51% (CAGR 2024-2029).
  • Comparing this to the global market, in the United States leads with a revenue of US$191bn in 2024.
  • Taking into account the population figures, the per person revenue in Turkey's Women's Apparel market is estimated at US$108.30 in 2024.
  • Looking ahead, the volume of the Women's Apparel market is expected to reach 2,182.0m pieces by 2029.
  • Additionally, there is a forecasted volume growth of -0.2% in 2025.
  • On average, each person is expected to contribute a volume of 25.3pieces in the Women's Apparel market in 2024.
  • The demand for modest and stylish women's apparel in Turkey has been on the rise, reflecting the country's cultural values and fashion preferences.

Key regions: Indonesia, Australia, China, Europe, United States

 
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Analyst Opinion

Women’s Apparel is the biggest segment in the Apparel market. In the wake of the COVID-19 pandemic, the global fashion industry underwent increases in costs, logistic issues, and supply chain problems.  As per increasing costs due to inflation, both Zara and H&M, two of the biggest players in the Women’s Apparel segment, raised their prices. Although consumer demand is changing on account of the increasing awareness of environmental and sustainability issues, the segment is expected to continue to grow in the future.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Volume
  • Price
  • Key Players
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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