Market Insights Consumer Apparel Men's Apparel

Night & Underwear - Central & Western Europe

Central & Western Europe

In 2024, the revenue generated in the Night & Underwear market in Central & Western Europe amounted to US$3.17bn.
It is expected that this market will experience an annual growth rate of 2.63% (CAGR 2024-2029).
When compared to global figures, in the United States leads in terms of revenue generation, with a total of US$5,785m in 2024.
Considering the population size, the per person revenue in the Night & Underwear market in Central & Western Europe is projected to be US$9.43 in 2024.
Looking ahead to 2029, the volume of the Night & Underwear market is expected to reach 339.5m pieces.
Additionally, there will be a slight volume growth of 0.5% in 2025.
In terms of average volume per person, it is anticipated that each individual in Central & Western Europe will contribute 1.0pieces to the Night & Underwear market in 2024.
In Central & Western Europe, the demand for luxury nightwear and underwear brands is on the rise, with consumers in countries like France and Italy showing a strong preference for high-end, designer options.

Key regions: Europe, Malaysia, Germany, India, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.