Wine - Spain

The Wine market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Spanish consumers have shown an increasing interest in wine, with a growing demand for both domestic and international varieties. This can be attributed to a shift in consumer preferences towards healthier and more sophisticated alcoholic beverages. Wine is seen as a more premium and sophisticated choice compared to other alcoholic beverages, and consumers are willing to pay a higher price for quality wines. Additionally, the rising popularity of wine tourism in Spain has also contributed to the growth of the market, as consumers are becoming more knowledgeable about different wine regions and varieties.

Trends in the market: One of the key trends in the Spanish wine market is the growing demand for organic and sustainable wines. Consumers are becoming more conscious about the environmental impact of their choices and are actively seeking out wines that are produced using organic and sustainable methods. This trend is in line with the global shift towards sustainability and can be seen as a response to the increasing awareness of climate change and environmental issues. Another trend in the market is the increasing popularity of online wine sales. With the rise of e-commerce and the convenience it offers, more consumers are choosing to purchase wine online. This trend has been further accelerated by the COVID-19 pandemic, which has led to restrictions on physical retail and an increased reliance on online shopping. Online wine sales provide consumers with a wider selection and the ability to compare prices and reviews, making it an attractive option for many.

Local special circumstances: Spain has a long history of wine production and is known for its diverse wine regions and varieties. The country has a favorable climate and geography for grape cultivation, which has allowed it to produce a wide range of wines, from full-bodied reds to crisp whites. This diversity in wine production has contributed to the country's reputation as a leading wine producer and has attracted both domestic and international consumers. Furthermore, Spain is also a major exporter of wine, with a strong presence in international markets. The country's wines are highly regarded for their quality and value for money, making them attractive to consumers around the world. This export focus has helped to drive the growth of the wine industry in Spain and has positioned the country as a key player in the global wine market.

Underlying macroeconomic factors: The growth of the wine market in Spain can also be attributed to underlying macroeconomic factors. Spain has experienced a period of economic stability and growth in recent years, which has resulted in increased consumer spending power. As a result, consumers are more willing to spend on premium products such as wine, contributing to the growth of the market. In conclusion, the Wine market in Spain is experiencing growth due to changing customer preferences, including a growing interest in wine and a demand for organic and sustainable options. The market is also influenced by local special circumstances, such as Spain's long history of wine production and its reputation as a leading wine producer and exporter. Additionally, underlying macroeconomic factors, such as economic stability and increased consumer spending power, have also contributed to the growth of the market. Overall, the future outlook for the Wine market in Spain looks promising, with continued growth expected in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.