Alcoholic Drinks - United Kingdom

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to £24.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to £29.0bn in 2024.
Revenue, combined amounts to £53.2bn in 2024.
The revenue, at home is expected to grow annually by 0.43% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (£164bn in 2024).
In relation to total population figures, the average revenue per capita, at home of £355.40 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 3.8bn L by 2024.
Volume, out-of-home is expected to amount to 1.9bn L in 2024.
Volume, combined is expected to amount to 5.7bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -3.0% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 55.54L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in United Kingdom has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Alcoholic Drinks market in United Kingdom have been shifting towards premium and craft products. Consumers are increasingly seeking out unique and high-quality beverages, including craft beers, artisanal spirits, and boutique wines. This trend is driven by a desire for more personalized and authentic experiences, as well as a growing interest in supporting local and independent producers. Additionally, health-conscious consumers are opting for lower-alcohol options, such as low-alcohol beers and wines, as well as non-alcoholic alternatives. One of the key trends in the Alcoholic Drinks market in United Kingdom is the rise of online retail. E-commerce platforms have been gaining popularity among consumers, offering convenience and a wide selection of products. Online retailers are able to provide a platform for small and niche producers to reach a larger audience, contributing to the growth of the craft and premium segments. Furthermore, the COVID-19 pandemic has accelerated the adoption of online shopping, as consumers turned to online channels during lockdowns and social distancing measures. Another trend in the Alcoholic Drinks market in United Kingdom is the increasing demand for sustainable and environmentally friendly products. Consumers are becoming more conscious of the environmental impact of their consumption choices and are seeking out brands that align with their values. This has led to a rise in organic and biodynamic wines, as well as spirits made from locally sourced and sustainable ingredients. Additionally, there is a growing interest in packaging innovations that reduce waste and carbon footprint, such as lightweight bottles and alternative materials. The Alcoholic Drinks market in United Kingdom is also influenced by local special circumstances. The country has a strong tradition of brewing and distilling, with a rich history of beer, whisky, and gin production. This heritage has fostered a culture of appreciation for quality beverages and has contributed to the growth of the craft and premium segments. Furthermore, the United Kingdom has a well-established pub culture, with pubs serving as social hubs and community gathering places. This has created a strong demand for draught beer and traditional pub drinks. Underlying macroeconomic factors have also played a role in the development of the Alcoholic Drinks market in United Kingdom. The country has a relatively stable economy and a high disposable income, which allows consumers to indulge in premium and higher-priced products. Additionally, the United Kingdom is a popular tourist destination, attracting visitors from around the world who often seek out local beverages as part of their travel experience. This has created opportunities for both domestic and international producers to tap into the market. Overall, the Alcoholic Drinks market in United Kingdom is evolving to meet changing customer preferences and market dynamics. The rise of premium and craft products, the growth of online retail, the demand for sustainable options, and the influence of local special circumstances and macroeconomic factors are shaping the market landscape. Producers and retailers in the United Kingdom must stay attuned to these trends and adapt their strategies to remain competitive in this dynamic market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.