Spirits - Mexico | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$11.3bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.6bn in 2024.
Revenue, combined amounts to US$12.8bn in 2024.
The revenue, at home is expected to grow annually by 2.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$87.28 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 411.7m L by 2024.
Volume, out-of-home is expected to amount to 24.7m L in 2024.
Volume, combined is expected to amount to 436.4m L in 2024.
The Spirits market is expected to show a volume growth, at home of -2.6% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 3.18L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Mexico has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Mexican consumers have shown a growing preference for premium and craft spirits, as they seek unique and high-quality products. This shift in preference can be attributed to a desire for more sophisticated and refined drinking experiences. Additionally, there is a rising interest in exploring different types of spirits, such as mezcal and tequila, which are traditional Mexican beverages. Consumers are also increasingly conscious of the ingredients and production methods used in spirits, favoring those that are organic, sustainable, and locally sourced.

Trends in the market: One of the key trends in the Mexican spirits market is the rise of mezcal. Mezcal, a distilled alcoholic beverage made from the agave plant, has gained popularity both domestically and internationally. Its distinct smoky flavor and artisanal production methods appeal to consumers looking for unique and authentic experiences. This trend has led to an increase in the number of mezcalerias and bars specializing in mezcal, as well as a growing demand for premium and aged mezcal varieties. Another trend in the market is the growing popularity of cocktail culture. Mexican consumers are increasingly interested in mixology and experimenting with different flavors and ingredients. This trend has fueled the demand for spirits that can be used in cocktails, such as vodka, rum, and gin. Craft cocktails and innovative drink recipes have become a common feature in bars and restaurants across the country, catering to the evolving tastes and preferences of consumers.

Local special circumstances: Mexico's rich cultural heritage and tradition of spirits production contribute to the growth of the market. The country is known for its tequila, which is made from the blue agave plant and has gained global recognition. Tequila has become an iconic Mexican spirit, enjoyed both domestically and abroad. The production of tequila is regulated by the Mexican government, ensuring its authenticity and quality. This has helped to establish Mexico as a leading producer and exporter of tequila, driving the growth of the spirits market.

Underlying macroeconomic factors: The growth of the spirits market in Mexico is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an expansion of the middle class and an increase in disposable income. As a result, consumers have more purchasing power and are willing to spend on premium and higher-priced spirits. Additionally, the tourism industry in Mexico has been thriving, attracting visitors from around the world who are eager to explore the country's vibrant culture and indulge in its traditional beverages. In conclusion, the Spirits market in Mexico is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers are seeking premium and craft spirits, exploring different types of spirits, and favoring organic and sustainable options. The rise of mezcal and the growing popularity of cocktail culture are driving the demand for spirits that can be used in cocktails. Mexico's cultural heritage and tradition of spirits production, particularly tequila, contribute to the growth of the market. The country's steady economic growth and thriving tourism industry further support the expansion of the spirits market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.