Market Insights Consumer Alcoholic Drinks

Spirits - Kyrgyzstan

Kyrgyzstan

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$266.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$23.6m in 2024.
Revenue, combined amounts to US$289.6m in 2024.
The revenue, at home is expected to grow annually by 3.39% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$38.89 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 32.8m L by 2024.
Volume, out-of-home is expected to amount to 1,346.0k L in 2024.
Volume, combined is expected to amount to 34.1m L in 2024.
The Spirits market is expected to show a volume growth, at home of -2.0% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 4.79L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Kyrgyzstan has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft spirits, leading to an increase in demand for high-quality and unique products. This trend can be attributed to several factors, including changing consumer tastes, increased disposable income, and a growing interest in local and artisanal products.

Customer preferences: Kyrgyzstan has seen a rise in the consumption of premium spirits, such as whiskey, vodka, and rum. Customers are increasingly looking for high-quality products that offer a unique and sophisticated drinking experience. This shift in preferences can be attributed to the growing middle class and an increase in disposable income, allowing consumers to afford more expensive and higher-quality spirits.

Trends in the market: One of the trends in the Spirits market in Kyrgyzstan is the rise of craft spirits. Consumers are seeking out locally-produced spirits that offer a distinctive taste and are often made using traditional methods. Craft spirits have gained popularity due to their focus on quality, authenticity, and the story behind the brand. This trend is in line with the global movement towards artisanal products and the desire for a more personalized and unique drinking experience. Another trend in the market is the growing interest in flavored spirits. Flavored vodka, in particular, has become increasingly popular among consumers in Kyrgyzstan. Flavored spirits offer a wide range of options and allow consumers to experiment with different flavors and mixology. This trend reflects the changing tastes and preferences of consumers, who are looking for new and exciting flavors to enhance their drinking experience.

Local special circumstances: Kyrgyzstan has a rich history and tradition of producing alcoholic beverages, including spirits. The country is known for its traditional distillation methods and the use of local ingredients, such as fruits and herbs, in the production process. This has contributed to the growing interest in local spirits and the rise of craft distilleries in the country. The unique flavors and production methods of these local spirits have attracted both domestic and international consumers.

Underlying macroeconomic factors: The growth of the Spirits market in Kyrgyzstan can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to afford higher-quality and more expensive spirits. Additionally, the government has implemented policies to promote the growth of the alcohol industry, including the reduction of excise taxes on spirits. These policies have created a favorable business environment for both domestic and international spirits producers, leading to increased investment and competition in the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.