Skip to main content
  1. Market Insights
  2. Consumer
  3. Alcoholic Drinks

Hard Seltzer - Kyrgyzstan

Kyrgyzstan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$186.3k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$26.6k in 2024.
  • Revenue, combined amounts to US$212.9k in 2024.
  • The revenue, at home is expected to grow annually by 4.70% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.03 are generated in 2024.
  • In the Hard Seltzer market, volume, at home is expected to amount to 49.5k L by 2024.
  • Volume, out-of-home is expected to amount to 4.1k L in 2024.
  • Volume, combined is expected to amount to 53.6k L in 2024.
  • The Hard Seltzer market is expected to show a volume growth, at home of -0.7% in 2025.0.
  • The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.01L in 2024.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

In-Scope

  • Hard seltzer of all flavors with an AVB > 0.5%, such as White Claw Hard Seltzer

Out-Of-Scope

  • Alcohol-free seltzer (AVB < 0.5%)
Hard Seltzer: market data & analysis - Cover

Market Insights report

Hard Seltzer: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Hard Seltzer market in Kyrgyzstan is experiencing significant growth and development in recent years.

    Customer preferences:
    Kyrgyzstan is a country known for its rich cultural heritage and traditional alcoholic beverages. However, there has been a noticeable shift in consumer preferences towards lighter and more refreshing drinks like Hard Seltzers. This can be attributed to the increasing health consciousness among consumers, who are now seeking low-calorie and low-sugar alternatives to traditional alcoholic beverages.

    Trends in the market:
    One of the key trends in the Hard Seltzer market in Kyrgyzstan is the introduction of locally produced brands. These brands are capitalizing on the growing demand for Hard Seltzers by offering unique flavors and catering to the local taste preferences. This trend is driven by the desire to support local businesses and promote domestic products. Another trend in the market is the increasing availability of Hard Seltzers in various retail channels. Initially, Hard Seltzers were mainly sold in bars and restaurants, but now they can be found in supermarkets, convenience stores, and online platforms. This expansion in distribution channels has made Hard Seltzers more accessible to a wider range of consumers, further driving their popularity in the market.

    Local special circumstances:
    Kyrgyzstan has a young and urbanized population, which is more open to experimenting with new and trendy products. This demographic factor has contributed to the growing acceptance and adoption of Hard Seltzers in the country. Additionally, the tourism industry in Kyrgyzstan has been growing steadily, attracting international visitors who are familiar with Hard Seltzers and seek them out while traveling.

    Underlying macroeconomic factors:
    The growing middle class in Kyrgyzstan, coupled with increasing disposable incomes, has played a significant role in the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to spend on premium and imported alcoholic beverages, including Hard Seltzers. Furthermore, the overall stability and positive economic outlook in the country have created a conducive environment for businesses to invest in the Hard Seltzer market. In conclusion, the Hard Seltzer market in Kyrgyzstan is experiencing growth and development due to changing customer preferences, the introduction of local brands, increasing availability in retail channels, the young and urbanized population, and favorable macroeconomic factors. As the market continues to evolve, it is expected that more players will enter the market and innovative flavors and products will be introduced to cater to the diverse consumer preferences in Kyrgyzstan.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Hard Seltzer: market data & analysis - BackgroundHard Seltzer: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.