Hard Seltzer - Seychelles

The Hard Seltzer market in Seychelles has been experiencing significant growth in recent years.

Customer preferences: Customers in Seychelles have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, consumers are seeking low-calorie and low-sugar alternatives to traditional alcoholic beverages. Hard Seltzers, with their refreshing and light taste, have emerged as a preferred choice for many consumers in Seychelles.

Trends in the market: One of the key trends in the Hard Seltzer market in Seychelles is the introduction of locally produced options. Local breweries and beverage companies have recognized the growing demand for Hard Seltzers and have started to produce their own brands. This trend allows consumers to support local businesses while enjoying the benefits of a popular international beverage trend. Another trend in the market is the expansion of flavor options. Initially, the market was dominated by classic flavors such as lime and grapefruit. However, as the market has grown, companies have started introducing a wider range of flavors to cater to different consumer preferences. This diversification of flavors has contributed to the continued growth of the Hard Seltzer market in Seychelles.

Local special circumstances: Seychelles is known for its tourism industry, attracting visitors from around the world. The presence of international tourists has played a significant role in the growth of the Hard Seltzer market. Tourists, especially those from countries where Hard Seltzers are already popular, are familiar with the product and seek it out during their stay in Seychelles. This demand from tourists has further fueled the growth of the market.

Underlying macroeconomic factors: The growing economy of Seychelles has also contributed to the development of the Hard Seltzer market. As disposable incomes have increased, consumers have more purchasing power to indulge in premium and imported beverages. Hard Seltzers, with their premium positioning and international appeal, have benefitted from this trend. Additionally, the government's efforts to promote tourism and attract foreign investments have created a favorable business environment. This has encouraged international beverage companies to enter the Seychellois market and introduce their Hard Seltzer brands. The presence of these established international brands has not only increased product availability but has also helped in raising awareness and driving demand for Hard Seltzers in Seychelles. In conclusion, the Hard Seltzer market in Seychelles is experiencing growth due to the increasing consumer preference for healthier beverage options, the introduction of locally produced options, the expansion of flavor options, the presence of international tourists, and the country's growing economy. These factors have created a conducive environment for the development and expansion of the Hard Seltzer market in Seychelles.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.