Beer - Seychelles

The Beer market in Seychelles is experiencing significant growth and development in recent years.

Customer preferences: In Seychelles, there is a growing demand for a wide variety of beers, including both domestic and international brands. Customers in Seychelles tend to prefer beers that are refreshing and have a smooth taste. They also appreciate beers that are locally produced, as they value supporting the local economy and enjoying products that are made with local ingredients. Additionally, customers in Seychelles are becoming more interested in craft beers, as they seek unique and high-quality options.

Trends in the market: One of the key trends in the Beer market in Seychelles is the increasing popularity of craft beers. Craft breweries are gaining traction in the country, offering consumers a wide range of unique and flavorful beers. This trend is driven by the growing interest in artisanal products and the desire for more diverse beer options. Craft breweries are able to cater to the specific tastes and preferences of consumers, offering them a more personalized and premium beer experience. Another trend in the market is the rise of low-alcohol and non-alcoholic beers. As health and wellness become more important to consumers, there is a growing demand for beers that are lower in alcohol content or completely alcohol-free. These beers provide an alternative for those who want to enjoy the taste of beer without the negative effects of alcohol. This trend is particularly appealing to individuals who are looking to reduce their alcohol consumption or who prefer to abstain from alcohol altogether.

Local special circumstances: Seychelles is a popular tourist destination, attracting visitors from all over the world. The tourism industry plays a significant role in the Beer market in Seychelles, as tourists often seek out local beers to try during their stay. This presents an opportunity for breweries to showcase their products to a diverse and international customer base. Additionally, the local culture and cuisine in Seychelles also influence the beer preferences of consumers. Traditional dishes and local ingredients are often paired with specific types of beer, creating a unique and flavorful culinary experience.

Underlying macroeconomic factors: The Beer market in Seychelles is influenced by various macroeconomic factors. Economic growth and stability are key drivers of the market, as they contribute to increased disposable income and consumer spending. As the economy of Seychelles continues to grow, more consumers are able to afford and enjoy beer as a form of leisure and entertainment. Additionally, government policies and regulations also impact the Beer market. The government of Seychelles plays a role in promoting the local beer industry and supporting the growth of craft breweries through favorable policies and incentives.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.