Hard Seltzer - Madagascar

The Hard Seltzer market in Madagascar has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier and low-calorie alcoholic beverages, which has contributed to the rise in demand for Hard Seltzers. Additionally, the market has been influenced by global trends and the increasing popularity of this beverage worldwide. Customer preferences in Madagascar have shifted towards healthier options, with consumers becoming more conscious of their alcohol consumption and overall health. Hard Seltzers, which are low in calories and often made with natural ingredients, have gained popularity among health-conscious individuals. This trend is not unique to Madagascar, as consumers worldwide are increasingly seeking out healthier alternatives to traditional alcoholic beverages. Trends in the Hard Seltzer market in Madagascar mirror those seen in other countries. The market has witnessed the entry of several international brands, which have introduced a wide range of flavors and variations to cater to different consumer preferences. The availability of a diverse range of options has further fueled the growth of the market in Madagascar. Local special circumstances also play a role in the development of the Hard Seltzer market in Madagascar. The country's warm climate and vibrant tourism industry have created a favorable environment for the consumption of refreshing and light alcoholic beverages. Hard Seltzers, with their crisp and refreshing taste, are well-suited to the local climate and appeal to both locals and tourists. Underlying macroeconomic factors have also contributed to the growth of the Hard Seltzer market in Madagascar. The country's economy has been steadily growing, leading to an increase in disposable income and consumer spending. As a result, consumers are more willing to try new and innovative products, including Hard Seltzers. The growth of the middle class and the expanding urban population have also created a larger consumer base for this type of beverage. In conclusion, the Hard Seltzer market in Madagascar is experiencing significant growth due to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. As consumers become more health-conscious and seek out low-calorie alcoholic beverages, the demand for Hard Seltzers continues to rise. The market is expected to further expand as more international brands enter the market and offer a wider range of flavors and options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.