Hard Seltzer - Fiji

The Hard Seltzer market in Fiji has experienced significant growth in recent years. Customer preferences for low-calorie and low-alcohol beverages have driven the demand for this refreshing and light alcoholic drink. The market has also been influenced by global trends, as the popularity of Hard Seltzers has surged worldwide.

Customer preferences: In Fiji, consumers are increasingly seeking healthier and more balanced lifestyles. This has led to a shift in beverage preferences, with many individuals opting for low-calorie and low-alcohol options. Hard Seltzers, with their lower alcohol content and natural flavors, have become a popular choice among health-conscious consumers. The convenience of ready-to-drink cans and the variety of flavors available have further contributed to the appeal of Hard Seltzers in Fiji.

Trends in the market: The Hard Seltzer market in Fiji has witnessed several trends that have shaped its development. Firstly, the rise of the wellness trend has played a significant role. Consumers are now more conscious of what they consume and are actively seeking healthier alternatives to traditional alcoholic beverages. Hard Seltzers, with their lower calorie and sugar content, have positioned themselves as a better-for-you option. Secondly, the influence of global trends cannot be ignored. The success of Hard Seltzers in other countries has created a ripple effect, with consumers in Fiji becoming aware of and curious about this new beverage category. The introduction of international brands into the market has further fueled this interest, as consumers are eager to try new and trendy products.

Local special circumstances: Fiji's tropical climate and tourism industry have also contributed to the growth of the Hard Seltzer market. The refreshing and light nature of Hard Seltzers makes them a perfect choice for consumers looking to cool down and relax in the tropical heat. Additionally, the tourism industry attracts a diverse range of visitors, including those from countries where Hard Seltzers are already popular. This exposure to international trends has created a demand for Hard Seltzers among both locals and tourists.

Underlying macroeconomic factors: The economic stability and growth in Fiji have also played a role in the development of the Hard Seltzer market. As disposable incomes rise, consumers have more purchasing power to explore different beverage options. This has created a favorable environment for new and innovative products like Hard Seltzers to enter the market. In conclusion, the Hard Seltzer market in Fiji has experienced significant growth due to customer preferences for healthier and low-alcohol beverages, global trends, the tropical climate, and the country's economic stability. As consumers continue to prioritize their health and wellness, the demand for Hard Seltzers is expected to further increase in Fiji.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.