Hard Seltzer - Bahrain

The Hard Seltzer market in Bahrain is experiencing a significant growth in recent years.

Customer preferences: Customers in Bahrain are increasingly gravitating towards low-calorie and healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. With a growing emphasis on health and wellness, consumers are seeking alternatives to traditional alcoholic beverages that are high in calories and sugar. Hard Seltzers, with their low calorie and low sugar content, have emerged as a preferred choice among health-conscious individuals in Bahrain.

Trends in the market: One of the key trends in the Hard Seltzer market in Bahrain is the increasing availability and variety of flavors. Manufacturers are constantly introducing new flavors to cater to the diverse preferences of consumers. From classic fruit flavors like lime and raspberry to more unique options like cucumber and mint, the market is witnessing a wide range of choices. This trend is driven by the desire of consumers to experiment with different flavors and have a refreshing drinking experience. Another trend in the market is the rising popularity of locally produced Hard Seltzers. Bahrain has seen a surge in the number of craft breweries and distilleries, which are producing their own Hard Seltzers. This trend is driven by the growing demand for locally sourced and artisanal products. Local producers are able to cater to the specific tastes and preferences of Bahraini consumers, thereby gaining a competitive edge in the market.

Local special circumstances: Bahrain has a vibrant nightlife and a thriving hospitality industry, which has played a significant role in the growth of the Hard Seltzer market. Hard Seltzers are popular choices among young adults and party-goers due to their light and refreshing nature. The presence of numerous bars, restaurants, and clubs in Bahrain provides ample opportunities for consumers to try out different brands and flavors of Hard Seltzers.

Underlying macroeconomic factors: The growing economy of Bahrain has also contributed to the development of the Hard Seltzer market. As disposable incomes rise, consumers have more purchasing power to spend on premium and imported alcoholic beverages. This has created a favorable environment for international Hard Seltzer brands to enter the Bahraini market and establish a strong presence. In conclusion, the Hard Seltzer market in Bahrain is witnessing a surge in popularity due to the increasing preference for low-calorie and healthier beverage options. The availability of a wide range of flavors and the rise of local producers have further fueled the growth of the market. The vibrant nightlife and growing economy of Bahrain have also played a significant role in the development of the Hard Seltzer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.