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Hard Seltzer - APAC

APAC
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$861.7m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.1bn in 2024.
  • Revenue, combined amounts to US$2.0bn in 2024.
  • The revenue, at home is expected to grow annually by 1.47% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.20 are generated in 2024.
  • In the Hard Seltzer market, volume, at home is expected to amount to 105.0m L by 2024.
  • Volume, out-of-home is expected to amount to 65.2m L in 2024.
  • Volume, combined is expected to amount to 170.1m L in 2024.
  • The Hard Seltzer market is expected to show a volume growth, at home of -3.0% in 2025.0.
  • The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.02L in 2024.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

In-Scope

  • Hard seltzer of all flavors with an AVB > 0.5%, such as White Claw Hard Seltzer

Out-Of-Scope

  • Alcohol-free seltzer (AVB < 0.5%)
Hard Seltzer: market data & analysis - Cover

Market Insights report

Hard Seltzer: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    Hard Seltzer is a fast-growing sector in the Alcoholic Drinks market. Hard Seltzers are a relatively new product and only became popular in the U.S. in 2013. Although hard seltzers have now also been introduced into other countries, the U.S. is expected to continue to be the biggest market. A notable market entrant is Soft Drinks giant Coca-Cola. After a long period of abstaining from entering the Alcoholic Drinks market, Coca-Cola entered the Alcoholic Drinks market in 2018, introducing mainly carbonated alcoholic beverages.

    In comparison to other alcoholic drinks, hard seltzers have a relatively low alcohol content of just 4– 6% ABV and a low calorie count. This makes hard seltzer a more appealing choice to health-conscious consumers and a younger demographic when compared to other alcoholic drinks.

    When it comes to supply and demand, we can expect further growth in the Hard Seltzer market in the future. While the penetration rate of hard seltzer outside of North America is quite low, there continues to be tremendous growth potential globally.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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