Alcoholic Drinks - Equatorial Guinea

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$610.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$99.0m in 2024.
Revenue, combined amounts to US$709.2m in 2024.
The revenue, at home is expected to grow annually by 3.25% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$347.70 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 186.2m L by 2024.
Volume, out-of-home is expected to amount to 12.2m L in 2024.
Volume, combined is expected to amount to 198.4m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 106.10L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Equatorial Guinea is experiencing steady growth, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Equatorial Guinea are shifting towards premium and high-quality alcoholic beverages. As the country's economy continues to grow, consumers are willing to spend more on luxury goods, including alcoholic drinks. This trend is supported by a growing middle class and an increase in disposable income. Equatorial Guinea's population is also becoming more urbanized, leading to a greater demand for convenience and ready-to-drink alcoholic beverages. Trends in the market include a growing interest in craft beers and spirits. Consumers are becoming more adventurous in their choices and are seeking unique and artisanal products. Craft beers, in particular, are gaining popularity due to their variety of flavors and the perception of being more authentic and locally produced. This trend is in line with the global rise of craft beer consumption. Additionally, there is an increasing demand for premium spirits, such as whiskey and gin, as consumers develop a taste for more sophisticated and refined drinks. Local special circumstances also contribute to the development of the Alcoholic Drinks market in Equatorial Guinea. The country's warm climate and vibrant nightlife culture create a conducive environment for the consumption of alcoholic beverages. Equatorial Guinea is known for its lively social scene, with bars and clubs being popular gathering places for locals and tourists alike. This social aspect drives the demand for alcoholic drinks and fuels the growth of the market. Underlying macroeconomic factors, such as economic growth and stability, also play a role in the development of the Alcoholic Drinks market in Equatorial Guinea. The country has experienced significant economic growth in recent years, driven by its oil and gas industry. This has led to an increase in disposable income and a rise in consumer spending. Additionally, the government's efforts to promote tourism and attract foreign investment have contributed to the growth of the hospitality sector, including the demand for alcoholic beverages. In conclusion, the Alcoholic Drinks market in Equatorial Guinea is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers become more affluent and adventurous, there is a growing demand for premium and craft alcoholic beverages. The country's warm climate and vibrant nightlife culture further drive the consumption of alcoholic drinks. Additionally, economic growth and stability support the overall development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.